2023 BMW 7 Series: Taking automotive tech to the next level

The race for luxury cars is getting hotter, with automakers unveiling their high-end models every now and then. One prominent name on the list is BMW, which is leading the segment with its innovations in the field of digitisation and sustainability. The German automaker has recently unveiled the all-new 2023 BMW 7 Series along with its electric equivalent, the i7. We have already discussed the premium EV, and today we are here with the gas-powered 2023 BMW 7 Series details with spectacular pictures, have a look.

Glowing kidney grille

After the X7 facelift, the new BMW 7 Series takes on an unconventional layout and features the enormous double kidney grille in the most controversial form. It also gets the illuminating surroundings that make it more noticeable. 

Split headlights (with Swarovski crystals inset)

Another talk of the town is the split headlight design of the luxury sedan. The lights have been divided into two pieces; slim top lights incorporate the daytime running lights, while the actual headlights are placed in a hidden module further down the bumper. The former can also be optioned with a Swarovski crystals inset.

Sharper rear face

Complementing the unique front fascia is a sharp rear where we can find highly-mounted narrow LED tail lights and quad exhaust tips that actually emit exhaust.

M Sport package

Further adding spice to the mix is the M Sport package. It brings on board black exterior highlights, 20-inch alloy wheels, and more striking bumpers. By choosing M Sport Pro, you can make your car more spectacular as it adds 21-inch aerodynamic alloys, gloss black highlights, a black rear spoiler, and M Sport brakes with black callipers.

Bigger in size

The new BMW 7 Series poses an imposing stance, thanks to the expanded dimensions. Over the previous model, it is 130 mm longer at 5,391 mm, 48 mm wider at 1,950 mm, and 51 mm taller at 1,544 mm. It is only available in long-wheelbase form measuring 3,215 mm.

Screens-screens everywhere

With its new-generation cars, BMW is taking the interior design and gadgetry quotient to the next levels. The new 7 Series is kitted with touch-sensitive controls and lots of screens. Yes, screen in front, screen above, and screens to the side -

• Front and centre curved widescreen display: It comprises a 12.3-inch digital instrument panel and a 14.9-inch infotainment unit, coupled with the new BMW Operating System 8 and new My Modes feature (controlling powertrain and chassis, display themes, and interior functions)

• 31.3-inch Theatre Screen: This all-new in-car entertainment offers rear occupants an unusual entertainment experience on a par with a cinema. It features an ultra-wide 31-inch panorama display that deploys from the roof with different aspect ratios (16:9, 21:9, or 32:9). The screen is mated to the advanced Bowers & Wilkins Diamond Surround Sound System and has built-in Amazon Fire TV functionality for content streaming over the embedded 5G connectivity.

• Two 5.5-inch digital touchscreens: These screens are placed on the sides for the rear occupants to control several comfort and entertainment features, ranging from climate control to media to seat massage.

Bowers & Wilkins Surround Sound System

The new BMW 7 Series comes packed with an 18-speaker, 655-watt Bowers & Wilkins Surround Sound System that can be replaced by the Diamond Surround Sound System with 36 speakers and 1,965 watts of power. 

Multiple engine options 

BMW offers different options with the new 7 Series; the first is a 3-litre twin-turbo inline six-cylinder engine that churns out a maximum power output of 375 horsepower and a peak torque of 520 Nm. Next on the list is a 4.4 litre twin-turbo V8 kicking out 544 hp and 750 Nm. Both mills come mated to a new eight-speed automatic gearbox and an integrated electric motor, which turns them into mild hybrids. The motor delivers an additional output of 14 PS and 200 Nm, increasing overall torque figures by up to 20 Nm.

Tons of advanced driver assists with Level 3 autonomy in the pipeline

Coming to the safety gears, the car is loaded with tons of bits securing passengers on board as well as the road users. The list comprises autonomous emergency braking with oncoming traffic, pedestrian and cyclist detection, blind-spot monitoring and collision prevention, reverse AEB, rear cross traffic alert with auto brake, a door opening warning, adaptive cruise control with stop-and-go and lane centring assist, emergency lane assistant, and lane change assist.

On top of these, the new 7 Series will be getting Level 3 autonomous driving functionality at a later stage, says BMW.

Other luxury features onboard

• BMW Digital Key enabling Apple CarKey to unlock and start the car with an iPhone kept in the pocket
• Multifunction seats with ventilation and massage functions and more adjustment options (Optional)
• Auto doors
• Qi wireless smartphone charger with cooling
• Sky Lounge panoramic sunroof with new LED light strips imprinted in the glass
• Veganza upholstery
• Ambient lighting
• iDrive rotary controller with crystal version as an option

Overall, the new BMW 7 Series is bigger, bolder, and more luxurious than ever, surely giving a run for money to the new Mercedes-Benz S-Class. What do you say?

Also read: Is the BMW i4 electric sedan a value buy today?