Proton reveals November 2023 sales report; YTD shows a growth of 12%

KUALA LUMPUR: In November 2023, Proton managed to sell a total of 12,296 cars, including both domestic and export markets. This brings the total sales for the year to 141,900 units (138,876 domestic and 3,024 export sales), surpassing the previous year's annual sales volume of 141,432 units. It marks a 12% year-on-year growth and positions the brand as the second-largest automotive brand with a market share of 19.7%. 

Reflecting on the achievements, Roslan Abdullah, Chief Executive Officer of Proton Edar, stated, "November has shaped up well for us, and we're poised for a strong year-end close. Our model lineup has been a key player, perfectly aligning with preferences for style, performance, technology, and practicality. The ongoing improvements in our after-sales services have strengthened customer confidence, ensuring a smooth ownership journey. We're confident in delivering a strong finish this year, getting cars into the hands of our customers before the year concludes.”

The individual performance of Proton models is as follows - 

Model	No. of units sold in November 2023	No. of units sold in 2023 so far	Sales achievement for the month
Proton Saga	6,349	64,155	Second highest volume A-segment sedan
Proton X50	2,115	29,096	Second highest volume B-segment SUV
Proton Persona	1,902	22,557	Third highest volume B-segment sedan
Proton X70	739	10,444	Second highest volume C-segment SUV
Proton Iriz	518	7,151	Fourth highest volume B-segment hatchback
Proton Exora	302	4,212	Highest volume C-segment MPV
Proton X90	371	4,285	Highest volume D-segment SUV

As indicated in the table above, the Proton X Series, which includes the X50, X70, and X90 models, continues to win the hearts of Malaysian car buyers with a total sales volume of 201,710 units on the road. “The X Series, known for its innovation, performance, and style, has become a symbol of Proton's commitment to delivering vehicles that resonate with the diverse preferences of consumers,” says the automaker.

As far as the response of the newly launched Proton S70 is concerned, the sedan is receiving a lot of love. The number of bookings has tripled following its launch and has now crossed the 900-per-week mark. The total bookings for the S70 have already exceeded 3,000 units, as confirmed by Proton.

Also read: Proton S70 passes the ASEAN NCAP crash tests with flying colours