Proton e.MAS 7

What is the price of the Proton e.MAS 7 in Malaysia?

Proton Holdings Berhad officially introduced the e.MAS 7 electric vehicle (EV) on 16 December 2024 after a long phase of releasing teaser pictures. The 2025 Proton e.MAS 7 is the Shah Alam-headquartered company’s first production EV. Prime minister Datuk Seri Anwar Ibrahim launched the car at the Malaysia International Trade and Exhibition Centre (MITEC). The 2025 Proton e.MAS 7 EV has a starting price of RM 105,800.    

How many variants of Proton e.MAS 7 are available in Malaysia?

The 2025 Proton e.MAS 7 EV is currently available in Premium and Prime models.

Which variant of Proton e.MAS 7 offers the best value?

The 2025 Proton e.MAS 7 EV Premium offers the best value. Though it’s priced higher, the car comes with six additional features over and above the entry-level Prime model.  

What are the key features of Proton e.MAS 7 EV?

Both models of the all-electric 2025 Proton e.MAS 7 looks identical from the outside. There’s an almost total absence of the grille that covers the radiator unit in cars with an internal combustion engine (ICE). Many EVs still have a dummy grille to retain the more traditional look. But the 2025 Proton e.MAS 7 has stayed away from that path. The front end is blunt-out. It sports the Proton logo. The bonnet meets the high-up bumper. The exterior design of the 2025 Proton e.MAS 7 is organic with soft curves everywhere that’s perfect for an all-electric car. The headlights are sleek. The car gets all-around LED lighting. The standard kit includes automatic high-beam headlights, full-width taillights, retracting door handles, and factory-fitted roof rails. The car’s rear-end is rather plain. The rear indicators are placed on the C-pillar. 

The major exterior difference between the Prime and the Premier are their wheels. The 2025 Proton e.MAS 7 Prime runs on 18-inch alloy wheels with GitiControl P10 tyres. The Premium version, on the other hand, runs on 18-inch alloy wheels with Goodyear EfficientGrip Performance tyres that have a slightly more intricate design. The wheels of both models get a dual-tone sliver-black finish.

The cabin of the 2025 Proton e.MAS 7 EV gets leatherette seats. The interior gets Indigo Blue shade upholstery. The cabin is minimalist with most operations controlled by a 15.4-inch touchscreen infotainment unit that runs on an automotive-grade system-on-chip and Flyme Auto operating system (OS), and a 10.2-inch digital instrument cluster. Functions like the drive modes, air-conditioner settings, operation of the panoramic sunroof, and the advanced driver-assist system are all controlled via the 15.4-inch touchscreen that’s connected to a 16-speaker Flyme Sound Wanos system. The central console looks classy with the rotary volume knob and four hard buttons that control the front demister, recirculation, automatic air-conditioner, and on/off function. There’s a small, covered storage box. The Mercedes-style multifunction steering wheel column gets a stalk to control the indicators. The two-spoke steering wheel gets a slightly oblong shape. 

The 2025 Proton e.MAS 7 EV gets 461 litres of boot space. The car doesn’t come with a spare tyre, leading to an extra 51 litres of under-boot space. The car comes with 33 storage spaces.

Is the Proton e.MAS 7 EV spacious?

With 4,615mm length, 1,901mm width, and 1,670mm height, the 2025 Proton e.MAS 7 is a fairly spacious five-passenger C-segment sports utility vehicle (SUV). In fact, the car looks bigger than it actually is. It’s 70mm wider and 89mm longer than the Proton X70. Like most crossover-SUVs, the two front seats of the 2025 Proton e.MAS 7 EV get the maximum space. Both seats are electrically adjustable. The driver’s seat gets memory function. The steering column is adjustable. All seats get lumbar support. Three passengers can comfortably sit on the rear seat without scraping shoulders. There’s no dearth of headroom and legroom on any of the seats. The panoramic sunroof makes the car roomier.

What are the engine and transmission options for Proton e.MAS 7 EV?

The 2025 Proton e.MAS 7 EV is equipped with a front-mounted electric motor that produces 218 PS/ 320 Nm. The motor is powered by a liquid-cooled, 49.52kW Geely Aegis short-blade lithium-iron-phosphate battery in the entry-level Prime model. The Premium version gets a higher capacity 60.22kWh battery. The 2025 Proton e.MAS 7 EV handles well both on city streets and highways. The suspension system easily absorbs most bumps and potholes. With no ICE, the cabin is super-quiet. Only the louder road noise is felt a bit inside the cabin. The ride quality is hugely comfortable.

What is the range of Proton e.MAS 7 EV?

The 2025 Proton e.MAS 7 EV offers a range of 345 km and 410 km on a single recharge in the Prime and Premium models, respectively. 

What safety features does Proton e.MAS 7 EV offer?

The 2025 Proton e.MAS 7 comes with an advanced driver-assist system. It includes adaptive cruise control, antilock braking, traffic sign recognition, dynamic brake support, automatic rain-sensing wipers, and other features. Safety equipment includes a 360-degree camera, six airbags, and all-around parking sensors. The Bahasa Malaysia voice recognition system will be introduced later. 

What colour options are available for Proton e.MAS 7 EV?

The 2025 Proton e.MAS 7 EV is currently available in Platinum Silver, Slate Grey, Turquoise Green, Lithium White and Quartz Rose colour options. 

Is the Proton e.MAS 7 EV worth buying?

The 2025 Proton e.MAS 7 is certainly a worthy EV of its price. It comes loaded with features and offers a comfortable ride. Buyers wanting a feature-rich EV will find the Proton e.MAS 7 is attractive.

What are the alternatives to Proton e.MAS 7 EV?

The 2025 Proton e.MAS 7 EV faces competition from Haval H2 Premium, Citroen C3 Aircross 1.2L, and the Toyota Rush 1.5S AT 

What else should you know about Proton e.MAS 7 EV?

Proton Holdings is offering a rebate of RM 4,000 for the first 3,000 buyers. Other offers include a 7kW home charging unit and a five-year unlimited data package. The vehicle warranty is six years with unlimited km. The EV parts and battery are covered by a separate eight-year/160,000 km warranty.