Honda unveils the teaser of the new electric SUV, the Prologue

Honda unveils the teaser of the new electric SUV, the Prologue

KUALA LUMPUR: Back in April, Honda confirmed its plan of becoming an EV-only brand by 2040 not only in the home market but also in Europe and North America. In line with that, the Japanese automaker just announced its first mass-market electric SUV dubbed as the Prologue. It will hit the US showrooms in early 2024, along with an all-electric Acura SUV in the same year. 

“Our first volume Honda BEV will begin our transition to electrification and the name Honda Prologue signals the role it will play in leading to our zero-emission future,” said Dave Gardner, executive vice president of American Honda. “The Prologue will provide our customers with a battery-electric SUV with the excellent functionality and packaging they’ve come to expect from Honda.”

Further, Honda confirms that the upcoming Prologue will underpin the highly flexible EV platform powered by Ultium batteries based on the brand’s strategic partnership with General Motors. The same battery technology is available on the GMC Hummer EV and Cadillac Lyriq. However, the company aims to launch a new range of EVs in the second half of the decade based on its new e:Architecture.

Honda GM alliance

The automaker will be revealing more specific details about the new Prologue over the coming months, and to engage with prospective EV buyers throughout the launch, it started a new webpage i.e. https://automobiles.honda.com/future-cars/prologue.

“We know customers who have a good experience with a hybrid vehicle are more likely to buy a battery-electric vehicle in the future,” said Gardner. “Our strategy is focused on introducing a higher percentage of hybrids in core models in the near term, making a committed effort to achieve higher volume leading to the introduction of our Honda Prologue.” 

In the past three years, Honda achieved record sales of electrified cars and if we talk about this year, it has just recorded its best-ever first-half year of electrified vehicle sales.

With the upcoming electric cars, Honda US aims to get a sales ratio of battery-electric and fuel cell EVs to progress from 40% by 2030 and 80% by 2035 to 100% by 2040. The company also has the vision to achieve carbon-neutrality for its products and corporate activities by 2050.

Also read: 2022 Honda Civic Hatchback accessories revealed for Japan

Abhishek Katariya

Abhishek Katariya

From collecting Hotwheels to actually creating a list of cars driven, Abhishek has been a fanboy of cars since childhood. As much as he enjoys being behind the wheel, he also loves munching miles on big tourer bikes. 

Read Full Bio

Sell your car at the best price

Verified and genuine buyers Verified and genuine buyers
Free listing Free listing
List your car

Honda Car Models

  • Honda City hev
    Honda City
  • Honda HR-V
    Honda HR-V
  • Honda City Hatchback hev
    Honda City Hatchback
  • Honda CR-V hev
    Honda CR-V
  • Honda Civic
    Honda Civic
  • Honda WR-V
    Honda WR-V
  • Honda Civic Type R
    Honda Civic Type R
  • Honda CR-V (2018-2023)
    Honda CR-V (2018-2023)
Honda Cars Price

Don't Miss

You might also be interested in

  • News
  • Featured Stories
  • Upcoming
  • Honda BR-V 2024
    Honda BR-V 2024
    RM 105,000 Expected Price Kuala Lumpur
    Expected Launch Dec, 2025 Alert Me When Launched

Compare & Recommended

Honda City
Honda City
RM 84,900 - 111,900
City Price
Toyota Vios
Toyota Vios
RM 89,600 - 95,500
Vios Price
Nissan Almera
Nissan Almera
RM 83,888 - 95,888
Almera Price
Proton S70
Proton S70
RM 73,800 - 94,800
Proton S70 Price
MG 5
MG 5
RM 93,900
MG 5 Price
Seating Capacity 5
5
5
5
5
Engine 1498
1496
999
1499
1498
Power 119
106
99
148
112
Transmission Type CVT
CVT
CVT
Dual Clutch
CVT
Compare Now

Trending Sedan

  • Upcoming
  • Peugeot 508 2024
    Peugeot 508 2024
    RM 135,000 Expected Price Kuala Lumpur
    Expected Launch Dec, 2024 Alert Me When Launched
  • Toyota Prius 2024
    Toyota Prius 2024
    RM 125,000 Expected Price Kuala Lumpur
    Expected Launch Dec, 2024 Alert Me When Launched
  • Toyota Camry 2024
    Toyota Camry 2024
    RM 218,500 Expected Price Kuala Lumpur
    Expected Launch Dec, 2024 Alert Me When Launched
  • Neta GT ev
    Neta GT
    Price coming soon
    Expected Launch Dec, 2024 Alert Me When Launched
  • Neta S ev
    Neta S
    Price coming soon
    Expected Launch Dec, 2025 Alert Me When Launched
  • Kia Cerato K3
    Kia Cerato K3
    RM 109,000 Expected Price Kuala Lumpur
    Expected Launch Dec, 2025 Alert Me When Launched
Upcoming Sedan Cars

Compare

You can add 3 variants maximum*