Honda Malaysia introduces Dark Ruby Red Pearl for the City

Kuala Lumpur: Honda Malaysia announced a new color, Dark Ruby Red Pearl for its best-selling model, the Honda City. With the introduction of this new color, which replaces the existing Brilliant Sporty Blue Metallic color, Honda Malaysia is expecting the sedan's popularity to increase among young executives. Customers opting for this color will not have to pay the additional cost to ground this best-selling model in the backyard.

The new shade was introduced to the City's color palette in response to findings from Honda market research revealing red to be a preferred color of the City among many Honda customers. Honda Malaysia finalized this color after getting a cold response for the striking blue and black, as per the original list of color options conducted as a market survey. Although, this Dark Ruby Red Pearl also replaced the blue shade, which is not available for the both, City and Jazz models.

Since Honda City's introduction last year, more than 55,587 units of the City were recorded to be sold. The City bestowed 41% of the Honda Malaysia’s total sales in the first half of 2015 securing the top position in its segment. Contributing to a large chunk of Honda sales, this positive and vibrant new color for the City cements its position, boosting sales by an extra 300 units a month, claims Honda Malaysia.

The City was awarded a 5-Star rating and named the Overall Winner for Adult Occupant Protection in the ASEAN NCAP Grand Prix last year. The new shade complements four other colors of the city which remain the same: Taffeta White, Modern Steel Metallic, Alabaster Silver Metallic and Crystal Black Pearl colors.