Harley-Davidson takes a step forward in strengthening its online presence

KUALA LUMPUR: Harley-Davidson has become the first motorcycle brand in the region to list its motorcycles on an eCommerce platform for booking. This move is the brand’s first step toward enhancing its online presence and reaching a digitally inclined audience. Further, this new initiative will surely help H-D gain significant exposure via new channels.

The much-talked-about e-commerce platform H-D has picked for taking forward its online presence in Malaysia is Lazada. It is a leading eCommerce platform in Southeast Asia, so the brand is expected to get some traction.

This partnership between Harley-Davidson and Lazada aligns with H-D's five-year strategic plan called Hardwire. Under the collaboration, the motorcycle manufacturer’s commitment to creating an integrated customer experience (online and offline) is reinforced.

Harley-Davidson Managing Director, Asia Emerging Markets & India, Sajeev Rajasekhar, said, “We are pleased to partner Lazada to bring Harley-Davidson to Malaysian customers across the country in a unique way.”

He added, “With our new LazMall store, we hope to redefine the shopping experience of our customers to meet their evolving needs and preferences. We look forward to growing our community further with this new platform and sharing the Harley-Davidson spirit of adventure with them.”

Lazada Malaysia Chief Operating Officer Darren Rajaratnam, on the partnership with H-D, said, "We are proud to be the eCommerce partner of choice for the iconic Harley-Davidson brand and bring its signature motorcycles and brand experience to our consumers here in Malaysia.”

“As online retail continues to grow, our customers greatly welcome unique and innovative experiences that enable them to make purchases both online and offline in a way that best suits their lifestyles.”

“We are excited to work with Harley-Davidson to provide a seamless online shopping experience for all motoring enthusiasts in Malaysia"

What exactly will prospective buyers find at the Harley-Davidson LazMall online store?

At the Harley-Davidson LazMall store, Malaysia customers will have exclusive access to the listed model's specs, features, and highlights.

They will benefit from exclusive offers available for Lazada customers that can be accessed via the Lazada chatbox.

And if all is settled, the buyer can also book a test ride and purchase the bike via the LazMall flagship store located in Johor Bahru, Kuala Lumpur, Sabah, Penang, and Petaling Jaya.

In addition, the buyers booking an H-D online with Lazada can rest assured about 100% authenticity, exclusive offers, voucher, free cancellation, and live support seven days a week.

Which H-D models are currently listed on Lazada?

Currently, two Harley-Davidson motorcycles are listed on the Lazada eCommerce site - MY21 Sportster S and MY21 Pan America 1250 Standard.

The H-D Sportster S is powered by a 1,250 cc V-twin engine generating a maximum power of 121 hp and a peak torque of 127 Nm. It is priced at RM 92,900. On the other hand, the Pan America 1250 Standard, being the brand’s first ‘adventure bike’ is turned via 1,2500 cc V-twin ‘Revolution Max’ mill making 150 hp and 127 Nm.

What do you think about Harley-Davidson Malaysia’s latest move to go online? Let us know in the comments.

Also Read: The best Harley-Davidson dealer in Asia is actually in Malaysia