Mercedes-Benz aims to achieve 25% sales via its online platform

Mercedes-Benz aims to achieve 25% sales via its online platform

KUALA LUMPUR: Mercedes-Benz aims to achieve 25 percent of new car sales through online transactions, and Malaysia will be a crucial contributor.

KEY TAKEAWAYS

  • What targets have Mercedes-Benz set for its online sales platform?

    Mercedes-Benz aims to achieve 25 percent of new car sales through online transactions.
  • What will happen to Mercedes-Benz dealership after online platform switch?

    The existing Mercedes-Benz dealerships in Europe will get transformed into brand experience stores. As for Malaysia, the dealers will be responsible for car delivery even after the sales transactions become purely online.
  • Mercedes-Benz Group’s Board Member for Sales & Marketing, Britta Seegar, confirmed Malaysia’s role in the company’s digital sales channel project that Vietnam, Singapore, and Indonesia will join in the future. Confirming the news, Seeger said, “The next step towards this milestone is opening our online stores for Mercedes-Benz lovers in Malaysia, Singapore, Indonesia, and Vietnam, who can now find their dream car more conveniently than ever before, e.g. by contacting our Mercedes experts easily online or by even more options to filter their search based on their personal wishes. In addition to that, we keep improving what’s already there: A couple of days ago, Thailand went live with the full online sales journey, including deposit payment,”

    Mercedes-Benz online sales platform

    By 2025, the German automaker aims to convert the 25% global online sales figure to 80%. Quite ambitious, huh? However, it is possible, especially with the brand’s well-built online car selling platform. The Mercedes-Benz dealers will continue to exist and be a part of the car selling journey, responsible for completing the transaction, registration, and delivery.

    Mercedes-Benz Malaysia online sales platform

    Also Read: Hap Seng Star shined at the Mercedes-Benz Regional Service Excellence Award show

    In Europe, however, Mercedes-Benz will gradually transition into a direct sales mole, thus skipping the dealers completely. It will be an agency-based model wherein the dealers will hold no stock and will have no targets. Since the sales will no longer be closed by the dealer, there will be no commissions and, therefore, no heavy discounts for the buyer. There will be only one fixed price, and the manufacturer will control the customer experience from start to end.

    Mercedes-Benz online sales goals

    The existing Mercedes-Benz dealerships in Europe will get transformed into brand experience stores. Their job will be to facilitate test drives and assist in completing the vehicle purchase.

    As for Malaysia-bound Mercedes-Benz dealers, unlike in Europe, they will be responsible for car delivery even after the sales transactions become purely online, i.e., by 2025.

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    Purva Jain

    Purva Jain

    Purva is a crazy admirer of cars and she has got a lot of expertise in their detailing. Though, she has mastered in Economics but cars have always been her field of interest. She is an introvert in talking but when it comes to cars and the latest news regarding them she talks like hell. Exploring new cars as well as the vintage machines is listed in her hobbies while getting to know about the history behind the same are the things which she enjoys the most. She may seem silent from the outside but inside her is a volcano erupting to engulf the mean machines.

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