Hap Seng Star Kinrara wins Mercedes-Benz Malaysia Dealer of The Year 2022 award

KUALA LUMPUR: To celebrate the achievements of its dealer network, Mercedes-Benz Malaysia has recently held the prestigious Dealer of The Year 2022 awards ceremony. During the event, the automaker recognised the efforts of its outstanding dealers for delivering the best experience to the customers. 

The awards ceremony consists of seven awards, with each category showcasing the dealerships' operational excellence in different areas.

Hap Seng Star Kinrara was awarded with the highly coveted Dealer of the Year 2022 award as it excelled across all the touchpoints of the business and achieved the highest overall score.

The winners of the other categories are as follows -

Most Improved Dealer	NZ Wheels Bangsar/KL Northeast
Best in Financial Services	NZ Wheels Bangsar/KL Northeast
Best in Sales	Hap Seng Star Melaka
Best in Business Excellence	Cycle & Carriage N-Juru/Bukit Tengah
Best in Customer Service	Hap Seng Star Setia Alam
Best in Customer Satisfaction Index (CSI) 5Star Rater	Hap Seng Star Kota Kinabalu

Upon receiving the honour, Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Automotive Division said, “We are honoured to be named the Dealer of the Year 2022 and it is truly a testament to the commitment the team has put in to deliver the best-in-class retail experience to our valued customers. We are proud of what we have accomplished in 2022 and we will continue to put in our best effort for the years ahead.”

Sagree Sardien, CEO & President, Mercedes-Benz Malaysia said, “At Mercedes-Benz Malaysia, we place our customers at the heart of everything we do. We are immensely proud of our dealer partners' unwavering commitment to delivering an exceptional customer experience. Congratulations to all the winners of the Dealer of The Year 2022 awards. As we look to the future, we remain committed to collaborating with our dealer partners to push the boundaries of excellent service and deliver an unparalleled luxury online-to-offline customer experience.”

With 31 authorised dealerships across the country, Mercedes-Benz Malaysia boasts the largest network in the premium vehicle segment. The recent awards ceremony is a testament to the company’s unwavering commitment to providing a seamless online to offline luxurious customer experience in sales and services.

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