2019 Proton Iriz to launch at 8:00 PM: Live stream is here

KUALA LUMPUR: Internet has taken over the conventional methods of marketing lately, hasn’t it? More and more brands now invest more in online marketing than offline promotions. How come the automakers lag behind then? Making waves this time around is Proton, our in-house automobile manufacturer.

However, this isn’t something new for Proton as it has previously launched the SUV X70 in a similar way. Today, i.e., on 23 April 2019, Proton will be launching the revisited Iriz hatchback and the event will be streamed live on the brand’s Facebook page and YouTube channel simultaneously. Additionally, Proton wants all of us to join the live stream and become a part of the launch.

Watch the Live Stream below

Earlier today, Proton shared a teaser video on its official Facebook page with the caption, “The wait is over! Get ready for the launch of the 2019 Persona in addition to our intelligent hatchback, the 2019 Iriz. Keep your eyes on Proton’s Facebook page as we will be broadcasting the launch live today, 23 April 2019 at 8:00 PM. Don’t miss the Intelligence that Excites and Cares! Stay tuned!”.

The 2019 Proton Iriz has been making rounds on the internet ever since the updated model was unveiled. Since then, we have been providing you with all the information you need concerning the differences between the new and old model, the updates it features, its variants, and the hatch’s first impression. As a matter of fact, Proton has already previewed the updated Iriz at Malaysia Autoshow 2019.