Didi Automotive will now distribute Triumph motorcycles in Malaysia

KUALA LUMPUR: Fast Bikes has recently concluded its distribution terms with Triumph motorcycles in Malaysia with the latter now joining hands with a new partner i.e. Didi Automotive, which will take over the stewardship of the Triumph brand in the country starting 15 January 2023.

The two companies are looking forward to managing the import, sale, and distribution of Triumph bikes along with handling the brand’s continuous development in the local market. They will serve the new as well as existing valued customers at two new Triumph showroom facilities, located in Petaling Jaya and Penang Mainland.

The customers will get Triumph's industry-leading brand experience, state-of-the-art facilities, well-trained personnel, and the highest level of Service, After Sales and Customer Care, confirms the automaker.

“We are extremely pleased to be entering into a partnership with Didi Automotive in Malaysia. This step will enable the Triumph brand to be even more accessible to motorcycle fans, and we look forward to welcoming more fans and customers in Malaysia to the Triumph brand,” said Paul Stroud, Chief Commercial Officer, Triumph Motorcycles Ltd, United Kingdom.

While welcoming the new partnership, Rewi Hamid Bugo, Chairman Didi Group Malaysia said, “Didi Group is glad to be entrusted with the representation of Triumph in Malaysia and we will do our utmost to deliver the best ownership lifestyle experience for existing and new owners in accordance with the Triumph standard with a local touch. At Didi, we believe in creating mobility lifestyle solutions beyond just selling and servicing motorcycles. We look forward to connecting with you digitally and inviting you to the doors of our new refresh network soon”

Malaysia is one of the top five markets of the brand within the ASEAN region. Thus, it will get the complete Triumph range, including Modern Classic, Roadster, and Tiger product lines via the new caretaker. Part of the lineup would also be the Trident 660 and the Rocket 3. Based on the company’s new 660 platform, the Trident and Tiger Sport are likely to be one of the greatest hits in the local market.

The smaller-capacity Triumph bikes that are currently under development in partnership with Bajaj Automotive, will also join the lineup in the near future. Also, the bike maker will be soon opening six new stores across the country.

Also read: Triumph Rocket 3 gets a supercharger kit from TTS Performance