2022 has been nothing but good to Ducati; here’s why

KUALA LUMPUR: When we say things are looking good for a brand, it loosely translates to great sales. And so is the case with Ducati.

The motorcycle manufacturer recently announced its Q1 2022 sales figures, and everything seems to be going up. Over the course of the first three months of the year, the brand sold 13,450 motorcycles globally. Compared to the same period last year, that’s a five percent hike and 40 percent compared to 2020 Q1.

Also Read: Ducati achieves best sales ever in 2021

Which Ducati model contributed the most to 2022 Q1 sales?

The top three Ducati models are -

Ducati Multistrada V4	2,456 units
Ducati Monster	1,868 units
Ducati Scrambler Icon	1,557 units

 

Top performing markets for Ducati?

The top five markets where Ducat sold over 1000 units each in Q1 2022 include Brazil, Italy, France, Germany, and the UK. The table given below shows actual figures and growth percentage.

Italy	2,544 units	8% YOY
Germany	1,382 units	9% YOY
France	1,153 units	29% YOY
United Kingdom	860 units	46% YOY
Brazil	241 units	21% YOY

Wait, the good news doesn’t end here for Ducati as the brand’s ordering books showcased an 83 percent hike in booking orders over the same period last year.

Though the company is pleased with the sales number for Q1, it is also worried about meeting the high demand as the supplies are at an all-time low. Ducati, VP of global and after-sales, Francesco Milicia, on the matter, said, “Delays in supply chains are unfortunately affecting our ability to deliver bikes on schedule, and we apologize to our passionate customers for this. We can guarantee that the company is making every effort to reduce this inconvenience.”

Will the disrupted supply chain affect Ducati’s future sales numbers, or will the brand fight all odds and meet its orders? The answer is still a few months away; until then, tell us what do you think will happen?

Also Read: Meet Ducati’s new track weapon - Panigale V4 SP2