Stellantis Malaysia opens new multi-brand showroom on Old Klang Road

KUALA LUMPUR: After becoming the official caretaker of Peugeot vehicles in the country, Stellantis Malaysia opened its first dealership in Subang Jaya last month. Moving ahead, the company has now opened the doors to its second showroom on Old Klang Road. The new outlet is Stellantis Malaysia's first multi-brand store, which is managed by Allure Auto.

The key highlights of Allure Auto Old Klang Road showroom are as follows - 

• The multi-brand showroom displays new Peugeot models along with the recently launched Leapmotor C10 EV as Stellantis Malaysia also handles the sales and distribution of the Leapmotor brand in the country.
• Initially operating as a 1S dealership, the spacious facility can showcase up to five vehicles simultaneously.
• The outlet features modern aesthetics that reflect both Peugeot's and Leapmotor's branding.
• It offers a comfortable customer lounge and a vehicle delivery bay.
• An interactive configurator display is also available for enhanced customer service and engagement.

As mentioned above, Allure Auto Old Klang Road operates as a 1S dealership. The company plans to add a 2S service and spare parts facility in USJ 1. The service centre will be shared with Peugeot Subang Jaya. 

Equipped with Stellantis-certified technicians, it will offer services such as major repairs, high-voltage system repairs, body and paint work, diagnostics, and general maintenance. It will also serve the after-sales requirements of Leapmotor customers.

Notably, Allure Auto teams up with the nearest authorised dealerships to provide after-sales support to existing customers.

Upon launching the new outlet, Jamie Francis Morais, Managing Director, Stellantis Malaysia said, “I am delighted to introduce our first multi-brand dealership in Malaysia, Allure Auto Old Klang Road. This facility is designed to showcase our captivating range of PEUGEOT vehicles and the innovative all-new Leapmotor C10 electric SUV. Allure Auto has been a great dealer partner and this second outlet, with more to come, showcases their commitment to providing exceptional brand experiences to our customers and expanding our network nationwide.”

Mr Lai Choong Yik, Director of Allure Auto said, “Old Klang Road has long been recognised as a pivotal location in Kuala Lumpur. With the establishment of Allure Auto Old Klang Road, we are strategically positioned to bring the brand closer to our valued customers and enthusiasts. Our dedicated and knowledgeable team members are committed to providing exceptional service, offering a seamless experience that showcases both PEUGEOT and Leapmotor under one roof. Moreover, we are committed to meeting the after-sales needs of our existing customers through our upcoming service facility in USJ 1. We thank Stellantis Malaysia for giving us this privilege to be part of this journey.”

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