Sime Darby Motors opens training academy for retail & distribution workforce

KUALA LUMPUR: Sime Darby Motors has launched a new “Sime Darby Motors Training Academy” to help its employees learn new skills and gain knowledge in the fast-changing world of cars. Located at the hi-tech Sime Darby Motors City automotive complex, the academy is set to become a hub of learning and innovation.

The key highlights of Sime Darby Motors Training Academy are -

• The academy has nine classrooms equipped with top-notch facilities and equipment for training. It can accommodate up to 163 trainees
• The academy offers two main types of certification programs - one for technical and non-technical training while the other for organisational skills and knowledge
• The first program involves technical and non-technical training to meet Principal Certification requirements. The sessions will be conducted by 11 in-house trainers who are certified by the same top brands that Sime Darby Motors represents

• For EV retail and after-sales services, the training centre has training vehicles, training props, computer labs, and other EV-related equipment 
• The second program focuses on soft skills like personal and professional development, skills improvement, customer service, and sales techniques. This training will be imparted by in-house professionals and certified external providers

“As a key player in the automotive industry, Sime Darby Motors is committed to pursuing excellence as we strive to provide world-class services to our customers. The new Retail & Distribution Academy will be instrumental for innovation, upskilling, and continuous learning, allowing us to deliver unparalleled customer experiences while contributing to the country’s automotive industry,” said Jeffrey Gan, Managing Director, Retail & Distribution, Southeast Asia, Hong Kong, and Macau. 

“It will also enable us to focus on emerging technologies and trends and be future-ready for the next generation of vehicles, particularly in the EV segment. This will allow us, as an organisation, as well as the brands we represent to stay ahead of the competition and adapt to changing market demands effectively,” he added.  

As for the future, the company has plans to scale up the academy and turn it into a regional training hub for our Retail & Distribution operations across Southeast Asia.

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