Proton Malaysia’s sales performance in June 2022

KUALA LUMPUR: With the whole automotive industry struggling from the shortage of semiconductors, the automakers are trying their best to satisfy market demand. The latest example is Proton, which is gradually resolving its parts shortage issues leading to boost production and ultimately sales.

The company sold a total of 14,787 units (domestic + export) in June 2022 with an impressive growth of 51% over the previous month. This brings the yearly tally to 60,124 units, which is almost 4% higher than the same period last year.

With these amazing numbers, the automaker continues to enjoy its second position in the Malaysian automotive space. It grabbed an estimated market share of 22.6% in June with its total share for the year standing at 18.2%.

Let’s see how each Proton model contributed to the total sales -

Proton X50: The model that makes Proton the best-selling SUV brand in Malaysia is none other than the X50. A total of 4,473 units of the SUV were delivered in the last month, which is its highest monthly sales since launch in Oct 2020.

Proton X70: Another best-selling Proton SUV is the X70, which rules the C-segment SUV category. It also achieved its best performance in 20 months with the delivery of 2,696 units.

Proton Saga: Next, we have the brand’s best-selling model ever, the Saga. The automaker sold a total of 5,460 Sagas last month,

Proton Exora: Proton’s also lead the C-segment MPV category with the Exora. A total of 513 Exora registered in June 2022.

Proton Persona: The automaker sold 1,224 units of the Persona sedan last month.

Proton Iriz: Sitting at the bottom in the brand’s lineup is the Iriz hatchback, with just 421 deliveries.

In terms of exports, the national automaker has sold a total of 2,722 units in the first half of 2022 with an increase of 81.2% over the previous year. This makes it the top exporting automotive brand in the country. Pakistan continues to be the brand’s biggest export market followed by Brunei and Bangladesh.

“June was a busy month for the automotive industry with most brands trying to produce as many cars as possible to satisfy market demand. The announcement that SST incentives would be removed on 1 July also created a surge in bookings as customers rushed to take advantage of the savings offered. PROTON has received more than 150,000 bookings for the first six months of the year and when added to carry-over orders from 2021, we will need to work hard to deliver cars as quickly as possible to eager customers,” said Roslan Abdullah, Deputy Chief Executive Officer, PROTON.

“Thankfully, the gradual resolution to our parts shortage issues has not only boosted production but also had a positive effect on the after sales network. As promised, all our 3S/4S outlets now have a three months stock of fast-moving parts (FMP) and this is replicated at our parts warehouse. Supply issues for other parts are also being resolved so we are hopeful of delivering a higher level of after-sales service to our customers soon,” he added.

Also read: 2023 Proton X90: What to expect?