Perodua missed the 200k sales target set for 2021

KUALA LUMPUR: Perodua has released its last month sales figures and unfortunately, it missed the target of selling 30,000 units. As we know the automaker was aiming to hit the 200k sales mark in 2021 and for that, it was required to sell at least 30k cars in December.  

Well, the company sold a total of 22,940 units, and it translated the total tally to 190,291 vehicles in 2021. It is 13.6% less than the 220,154 units recorded in 2020. However, if we compared December sales from the previous month, we can see a rise of 13%.

“It’s below our target of 200,000 units for 2021 as the challenges in 2021 were greater than anticipated,” said Perodua president and CEO Datuk Zainal Abidin Ahmad. He quoted several external factors, which were beyond their control. These include the Covid-19 impact, the semiconductor chip shortage, and the recent flash floods that adversely impacted production.

While Perodua misses its targets, it continues to enjoy its leadership position in the Malaysian automotive industry as Proton 2021 sales wrapped up at 114,708 units. The Myvi leads the overall market in terms of sales with 47,525 units while Axia and Bezza dominate the A-segment market with 43,080 and 42,698 units, respectively.

“Despite the lower-than-expected performance for 2021, our countermeasures for the impact of Covid-19 have proven successful so far as we and our suppliers are dynamically cooperating and coordinating our efforts to ensure interruptions are minimised,” Dato’ Zainal said.

He further elaborated, “These efforts include having a ready team of personnel to take active countermeasures at an alternate site if a supplier is under lockdown and also by allocating Perodua staff to shore up any suppliers that need temporary manpower replacements.”

Regarding the flood assistance initiative, Dato’ Zainal confirmed about 1,675 customers have responded to the programme so far and their cars are being inspected at Perodua service centres across the country.

“Our priority now is to work with the insurance companies as well as other our other partners to hasten any approval process needed to repair and restore the flood-damaged vehicles. We understand that most of our customers rely on their Perodua for their daily activities and we will do our best to assist,” Dato’ Zainal said.

Also read: Should you buy the new Myvi or the new Iriz?