Mercedes-Benz to introduce agency model in Malaysia this September

Mercedes-Benz to introduce agency model in Malaysia this September

KUALA LUMPUR: In an effort to adapt to evolving customer demands in the digital era, Mercedes-Benz has teamed up with its retail partners in Malaysia to introduce the agency model. It is the first agency model in the region, with its implementation expected in September 2023.

KEY TAKEAWAYS

  • When will the Mercedes-Benz Malaysia agency model be implemented?

    The Mercedes-Benz Malaysia agency model is expected to be implemented in September 2023.
  • What does the Mercedes-Benz Malaysia agency model offer to customers?

    The Mercedes-Benz Malaysia agency model aims to offer a seamless purchasing journey to customers, providing them with one best price and freedom to choose from a national stock, regardless of location or channel.
  • Sagree Sardien, CEO & President, Mercedes-Benz Malaysia said “We are excited to share a major milestone in our mission to strengthen customer loyalty for the Mercedes-Benz brand. Through a close partnership with our esteemed retail partners, we will jointly embark in taking the next step towards revolutionizing our sales model. As the first in the region to implement the agency model for the brand, we are confident that this transformative leap will further enhance our brand's presence and deliver an exceptional customer experience. Together, we look forward to an exciting journey in redefining automotive sales in a highly digital & technological era."

    Bettina Plangger, Vice President, Sales & Marketing, Mercedes-Benz Malaysia added, “This progress is driven by changes in customer behavior in the digital age. We want to make it as easy as possible for our customers to interact with us. It doesn’t matter if it’s digital or physical. The agency model supports us in seamlessly connecting all contact points.”

    What does the Mercedes-Benz Malaysia agency model offer to customers -

    • The agency model will offer a seamless purchasing journey to customers, providing them with one best price
    • They will get the freedom to choose from a national stock, regardless of location or channel
    • The model will also enable customers to conveniently switch between and combine different contact points. Whether they prefer engaging with product experts at authorized dealerships or obtaining information and concluding the purchase contract online, they have the flexibility to choose what works best for them

    Mercedes-Benz's retail partners will continue to play a vital role in the model as brand ambassadors and experts. From the initial research phase to the vehicle handover, retail partners will ensure a seamless customer journey through an omnichannel experience.

    Not only that, but the agency model will also allow retail partners to concentrate even more than before on customers and their support. 

    Also read: Mercedes-Benz Malaysia invites applications for Advanced Modern Apprenticeship Program 2023

    Sippi Vig

    Sippi Vig

    Sippi is a versatile writer and specializes in crafting both blog articles and site content for the automotive industry. Her strong analytical skills help in curating articles backed with stong number analysis for our audience. She enjoys reviewing the latest cars/models and describing new technologies. She holds a master of business administration degree in finance and marketing. When she’s not working, she enjoys travel, adventure, reading, and gardening.

    Read Full Bio

    Sell your car at the best price

    Verified and genuine buyers Verified and genuine buyers
    Free listing Free listing
    List your car

    Mercedes Benz Car Models

    • Mercedes Benz GLA-Class
      Mercedes Benz GLA-Class
    • Mercedes Benz E-Class Saloon hev
      Mercedes Benz E-Class Saloon
    • Mercedes Benz GLE-Class
      Mercedes Benz GLE-Class
    • Mercedes Benz EQA ev
      Mercedes Benz EQA
    • Mercedes Benz GLC-Class phev
      Mercedes Benz GLC-Class
    • Mercedes Benz A-Class Sedan
      Mercedes Benz A-Class Sedan
    • Mercedes Benz C-Class Saloon phev
      Mercedes Benz C-Class Saloon
    • Mercedes Benz GLB-Class
      Mercedes Benz GLB-Class
    • Mercedes Benz A-Class
      Mercedes Benz A-Class
    • Mercedes Benz GLC-Class Coupe phev
      Mercedes Benz GLC-Class Coupe
    Mercedes Benz Cars Price

    You might also be interested in

    • News
    • Featured Stories
    • Upcoming

    Latest Mercedes Benz Car Videos on Zigwheels

    Zigwheels
    • 2024 Mercedes-Benz E-Class and GLC350e
      2024 Mercedes-Benz E-Class and GLC350e
      23 Sep, 2024 .
    • 2023 Mercedes Benz C300 AMG Line Review | Zigwheels Malaysia
      2023 Mercedes Benz C300 AMG Line Review | Zigwheels Malaysia
      21 Feb, 2024 .
    • 2021 Mercedes-Benz E-Class LWB First Drive Review | PowerDrift
      2021 Mercedes-Benz E-Class LWB First Drive Review | PowerDrift
      12 Aug, 2021 .
    • 2021 Mercedes-Benz GLA 200 AMG Line
      2021 Mercedes-Benz GLA 200 AMG Line
      09 Aug, 2021 .
    • 2021 Mercedes-Benz GLB 200 AMG Line Spec Guide
      2021 Mercedes-Benz GLB 200 AMG Line Spec Guide
      09 Aug, 2021 .
    • Mercedes A-class 2016 review | TELEGRAPH CARS
      Mercedes A-class 2016 review | TELEGRAPH CARS
      03 Mar, 2016 . 80K views
    • 2016 Mercedes-Benz A-Class Facelift, details and new photos to debut at the Frankfurt Motor Show
      2016 Mercedes-Benz A-Class Facelift, details and new photos to debut at the Frankfurt Motor Show
      03 Mar, 2016 . 2K views
    • My First Drive with the 2016 Mercedes-Benz A Class AMG
      My First Drive with the 2016 Mercedes-Benz A Class AMG
      03 Mar, 2016 . 37K views
    • Mercedes-Benz 2016 A-Class Trailer
      Mercedes-Benz 2016 A-Class Trailer
      03 Mar, 2016 . 30K views
    • Mercedes-Benz A Class 2016 In Depth Review Interior Exterior
      Mercedes-Benz A Class 2016 In Depth Review Interior Exterior
      03 Mar, 2016 . 197K views
    Latest Mercedes Benz Car Videos

    Compare

    You can add 3 variants maximum*