Mercedes-Benz Malaysia has two major appointments

KUALA LUMPUR: Sagree Sardien has been announced by Mercedes-Benz Malaysia as its new President and CEO. She’ll also be taking up the road as Head of Region for Mercedes-Benz Cars SEA II. Joining Sardien in the journey is Edmin Naidoo, who has been appointed as MBC Malaysia and SEA II’s new Vice President of Customer Service.

The role Sagree Sardien assumed was previously held by Claus Weidner, who held the position for six years, arriving in 2015. As for her cereditials, she was MBM boss for over 20 years, has been with Daimler for 13 years where she started out as Head of Operations in South Africa. Before moving to Stuttgart, Germany in 2018 to take on the role of the Head of Sales for the Regional Overseas market, Sardien took up several key leadership positions in customer service, logistics, product management, and sales.

She is also responsible for the implementation of the Retail of Future business model in South Africa, which transformed the sales environment to Model D between 2016 and 2018.

Sagree Sardien on taking up the new role in Mercedes-Benz Malaysia was quoted saying, “I am excited to join the Malaysia and SEA II regional team. In the last few years, Mercedes-Benz has grown from strength to strength in the premium automotive segment in the region. It is an incredible and opportune time to join the company, and I look forward to contributing to the implementation of our ambition to shape the future of mobility and support the transformation of the automotive environment.”

As for MBC Malaysia and SEA II’s new Vice President of Customer Service, Naidoo too has a strong 25-year working relationship with Mercedes-Benz Malaysia.It includes a 15-year stint in South Africa and his last role as Director of Customer Service at Mercedes-Benz Australia.

Furthermore, Naidoo in collaboration with the customer service team of the overseas region introduced best practice steering tools, customer services chatbots for retailers, digital key performance indicators - all of which advanced the regional standard of digital transformation.

Also Read: Over a million Mercedes-Benz sold in the first half of 2021