Mercedes-Benz introduces the "Retail of the Future" agency model in Malaysia

KUALA LUMPUR: Mercedes-Benz Malaysia has unveiled its new "Retail of the Future" agency model, making Malaysia the first country in Southeast Asia and the 10th country in the world to adopt the new sales model.

Upon introducing the new model, Amanda Zhang, CEO & President of Mercedes-Benz Malaysia, said, "The launch of our agency model is an exciting time for us and our retail network. This new approach brings a host of benefits from providing our customers the true luxury of time – a luxury that enables customers to interact with our brand on their terms, at their convenience. The agency model makes sure that it doesn't matter if you're shopping online, visiting a physical store, or doing both, our customers are offered with the best price and the process is smooth and clear."

Bettina Plangger, Vice President of Sales & Marketing, Mercedes-Benz Malaysia added, "The agency model is a business operation that puts our customers at the heart of it. It's designed to match the changing ways our customers shop, while also empowering our Retail Partners with a more streamlined and efficient business approach. This model also helps us work towards giving our customers the best possible experience."

Customers can avail various advantages of this innovative approach, including the luxury of time. The agency model lets customers buy the car directly from Mercedes-Benz Malaysia. Customers can engage with the brand wherever they are and whenever they want, providing an extensive selection from the national stock at a single, best price.

Mercedes-Benz's retail partners will act as brand ambassadors offering customers a luxurious experience in their retail network. They will continue to offer a range of services including vehicle sales, flexible financing options, maintenance and repair services, genuine parts availability, and warranty support.

This model also gives the customers the flexibility to switch between Mercedes-Benz's retail network and the brand's store, allowing them to share their insights with authorised agents or product experts in person and finalise their purchase contracts or obtain information online according to their preferences.

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