Experience a luxurious retail experience at Hap Seng’s new Mercedes-Benz Autohaus

KUALA LUMPUR:  While continuing its efforts to lead in luxury retail experience in Malaysia, Mercedes-Benz opened a new 7-storey Autohaus in Setia Alam in association with Hap Seng Star Group. The latter has invested RM 99 million into this new facility bringing its so far investment in the luxury brand to RM 673 million. The Group operates 10 Mercedes-Benz Autohaus locations across the country.

Here are the key details of the Mercedes-Benz’s new Autohaus:

Area: The store spans close to 79,000 sqft of land area with a total of seven floors. The showroom floor covers 11,526 sq ft with 16 cars on display, whereas the work area spans over 29,549 sq ft with expandable work bays.

Personnel: The new Mercedes-Benz facility is managed by 29 employees.

Servicing capacity: The work area has a capacity of serving 1,500 cars a month. The store has trained technicians and approved special tools from Mercedes-Benz for the scheduled service maintenance and major repair work. Other than car servicing, the company offers a wide range of facilities, including Express Service 2.0, pick-up and delivery, drop-and-go service booking, electrical diagnosis and repairs, wheel alignment and balancing, paint coating, glass tinting and more.

Amenities: Other than sales and services, the store offers you several modern amenities like a self-service café, kid’s playroom and a luxurious ladies powder room.

Accessories: At the Mercedes Benz’s new store, you also get a variety of luxury accessories and collection boutique offering you a lifestyle retail experience.

Sagree Sardien, President & CEO of Mercedes-Benz Malaysia & Head of Region, South East Asia II said, “The launch of Hap Seng Star Setia Alam Autohaus is a testament of our joint commitment to redefine a luxurious brand experience for our Malaysian customers, at every point of their journey. It is our goal to work with our dealer partners to continue to grow the brand’s luxury retail concept presence which aims to further enhance our offerings & customer experience in areas of sales and service to cater to the ever evolving needs and desires of our valued customers.”

Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group Automotive Division said, “Setia Alam is a prominent fast-booming township with potential, and we want to be where our customers are. With this new Setia Alam outlet, we want our customers to experience luxury like no other through our new luxury retail presence, equipped with lavish features and special amenities. Hap Seng Star is continuously looking for ways to innovate our services and offerings while embracing the Mercedes-Benz spirit of luxury, and with our passion for excellence, we will continue to set the benchmark in delivering the best customer services and experience.” 

Also read: 2022 Mercedes-Benz GLC 300e plug-in hybrid launched in Malaysia