Chery launches the WCWL Owners’ Club in Malaysia

KUALA LUMPUR: Chery Malaysia has launched the WCWL (With Chery With Love) Owners’ Club in grand style to bring owners of the brand closer. The event was officiated by the badminton legend, Datuk Wira Dr. Lee Chong Wei, who also represents the new Chery Car Owners Club.

“The very essence of WCWL is embedded in its name - "With Chery With Love." This is more than just a tagline; it's a commitment that Chery Malaysia makes to you, our car owners, Our purpose is simple yet profound: we want you to feel not just like car owners but as part of the Chery family.” Said Ms. Celeste Lim, Senior Manager of PR, Branding & Marketing.

Driven by Chery International's global initiative, the WCWL owners’ club aims to bring the brand closer to customers through improved accessibility, personalization, enhanced experiences, community building, trust, and collaboration. It prioritises customer voices, needs, and desires, making Chery more accessible and providing tailored experiences that match with owners’ lifestyles.

In conjunction with the launch of the ‘WCWL’ Owners Club in Malaysia, the company also held the Chery International Ecology User Summit 2023 in Chery Headquarters, Wuhu, China yesterday. At the summit, the Chinese automaker plans to sign agreements with UNICEF (United Nations International Children's Emergency Fund) and the IUCN (International Union for Conservation of Nature). 

Together, the organisation will work for the betterment of children in impoverished countries and regions by providing them aid in food, clean water, health, and education. Not only that, they will also offer nature-based solutions for the protection of global forests, oceans, wetlands, and wildlife, embodying the "Public Welfare Chery" initiative and fulfilling the responsibility and commitment to global green sustainable development.

During the summit, Chery also launched a global public welfare initiative in Wuhu. It joined hands with various stakeholders in the city for the promotion of environmental protection. The automaker will be providing assistance in the steady economic development of the city and the continued improvement of the ecological environment, to co-build a green and ecological city.

Also read: Chery Malaysia emphasises quality assurance throughout the car delivery process