A new Mercedes-Benz Autohaus launched by Hap Seng Star and MBM

KUALA LUMPUR: With an aim to offer a luxury lifestyle experience to its customers in the Klang region, Mercedes-Benz Malaysia has launched its new Autohaus centre in Bukit Tinggi in association with Hap Seng Star. The tally of Hap Seng Star’s Mercedes-Benz dealership outlets in the country now comes down to nine. 

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Here are the key highlights of the brand-new Autohaus -

• The facility is constructed on over 142,000 sq ft of land with a built-up area of 49,543 sq ft
• It incorporates a showroom floor that can display up to 45 cars and a lifestyle retail experience section previewing official Mercedes-Benz merchandise 

• The service capacity of the outlet is 900 vehicles a month, which, however, can be increased in the future as per the requirement. Available at the service division are trained Mercedes-Benz technicians 
• For Mercedes-EQ customers, a 120kW DC Charger and exclusive EV charging facility of up to four vehicle bays are available

• Adding to the customers’ convenience are different amenities like a Star Lounge, a self-service cafe, a kid’s playroom, and a ladies’ powder room
• As a one-stop auto centre, the new facility also offers services like Express Service 2.0, pick-up and delivery, wheel alignment and balancing, drop-and-go service booking, electrical diagnosis, and repairs, glass tinting, paint coating, insurance, and warranty claims

“The launch of the Mercedes-Benz Autohaus in Bukit Tinggi is a testament of our joint commitment to redefine a luxurious brand experience for our Malaysian customers, at every point of their journey. Mercedes Benz-Malaysia has always been steadfast in growing the brand’s luxury retail presence which aims to further enhance our offerings and customer experience in the areas of sales and service to meet evolving customers’ needs,” said Sagree Sardien, president and CEO of MBM.

“The new state-of-the-art Autohaus features increased capacity for customer service, with digital transformation and high focus on data protection, and additional amenities for a seamless and sustainable brand experience that Mercedes-Benz can exclusively offer,” she added.

Harald Behrend, group COO of Hap Seng Consolidated and chief executive of Hap Seng Group Automotive Division, also expressed his thoughts upon launching the new outlet in the region, “Bukit Tinggi is a prominent and established township and we want to be where our customers are and deliver to them the best customer services and retail experience.”

“In today’s context, we are cognisant that the customer experience is equally as important as the product offering, and thus, together with Mercedes-Benz, we aim to capitalise on the immense auto business opportunities within the Bukit Tinggi region and growing it into a significant auto hub in the years to come,” he added.

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