Creative Commercials That Spread Their Awe in Every Nook & Corner
Talking in reality how often have you put your Television on mute while watching an interesting movie, or a programme where an advertisement pops up out of the blue leaving you in a transfixed position to the exclamation Oh No! Well, this story isn't just limited to you as an audience, rather it happens nearly with everyone who get bugged up and tend to label the commercials as an “Unwanted Portion of their Viewing Experience.” Under that scenario, one either occupies himself/herself with some 'in-middle' chores or mutes it for complete ignorance.
So, in this context we can surely hold the advertisers responsible for being sluggish in terms of their presentation! Isn't It?? As, how would even people know about your product at the first place when they aren't even eager to know/view it? Hold On and sit back, we aren't here for a blame game of any sort.
Let's take a quick look towards the Commercials that have spread their awe in every nook and corner:-
1) Hands On Honda: (Technology Driven)
This commercial gives a flashback of Honda's 65 years of journey in terms of its vehicular innovations. This incorporates how curiosity can trigger various ideas and develop into brand new vehicles, commencing from a single nut bolt till a gigantic plane, very creatively showcased through vehicle miniature dummies. It also presents the leap of this brand through various vehicles transforming from one stage/form into the other up-till these many years (Engineered by Japenese). Truly a hands up job for showcasing a technology driven commercial through the application of “Out of the Box” thinking.
2) Mercedes-Benz commercial "Kip": (Innovative & Entertaining)
The initial instance of this advertisement triggers curiosity for the viewers and slowly takes up the pace in presenting the magic body control (flexibility) & stability at all times possessed by the Mercedes-Benz (Intelligent Drive) automobiles. Well, hope you have not started dancing by matching up your footsteps with the beats of this track! Yes, we know it's indeed entertaining enough and simple yet full of innovation. Let's move on to the next commercial which is brimmed with utmost creativity.
3) Honda - The Cog: (Creative)
How do you feel seating back in a theater watching a movie, which is fabricated through breathtaking music Dolby effects/modulations, high-resolution screenplay, a story rolling on with actors playing their respective parts? Wait!! We aren't talking about a movie out here rather talking about this commercial, which is no less than a movie which can leave the viewer glued to the screen. With no human actor involvement, this advertisement has spectacular music effects, amazing cinematography with a story like an effect which increases the curiosity level at each second. This has been the eye candy for filmmakers/lovers and technology savvy people along with the layman off course. All in all this video showcases how swiftly the car functions (presentation through each component present in the car) and adjusts its functionality with the momentum of the driving pattern.
4) Skoda Fabia Cake, Full of Lovely Stuff: (Entertaining)
How would be that day where you end up landing a place encircled by cakes and pastries?? Woah! Isn't that a mouth watering ecstatic feeling all together? Halt! Halt! We aren't throwing a treat celebrating our association through these exhaustive and original articles. However, in totality we wish to refer that these scrumptious desserts are in context with this commercial which showcases a car made of such eatables. This engrossing and entertaining video intend to present that each car component/accessory gives an awesome feeling that has been made with utmost passion and dedication. Also, as the theme suggests it is made of all the lovely stuff installed by Skoda. The awe feeling is owing to the engineers depicted by cooks who made the components of the vehicle using various food ingredients, which later turns into a full-fledged car!
5) 2014 Chevy Commercial – Maddie: (Emotion Evoking)
You remember reading those sweet/dreamy story books which made your nostalgic at times and eventually made the tears roll down your eyes? If yes, then you can truly relate to this commercial that suggesting a narrative. “A friend in need is a friend indeed” that's how this commercial rolls on portraying various scenes through a story telling method. It relates the viewer through role-play of actors participating in the emotional journey of being a human and an animal signifying the car as the basis. Depicting the brand loyalty towards its owner is the crux of this video.
We can conclude this article by stating that: “Without change there is no innovation, creativity or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable” as rightly quoted by William Pollard. These brands have totally stood up successful, head held high reaching the zenith of success through these entertaining, mesmerizing, creative, technology driven, out of the box and emotion evoking commercials. These showcased advertisements have excelled in coming above all the negative notions leaving the audience spellbound and have been successful in creation a wow factor. So much so that the commercial just needs to start at its own pace and until it even commences rolling on fully, one can actually call to mind the exact sequence of each shot as a sideshow without even complete viewing it till the end. Bingo! They nailed it, and surely not only created the “Brand Awareness” for themselves but also a profound “Brand Recall.”
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