Norton Motorcycles' first retail store opens up in London

KUALA LUMPUR: British motorcycle manufacturer, Norton Motorcycles, has opened its first retail store in London. Called the Norton Atelier, it is located at The Bike Shed and is a major milestone for the brand.

After a period of tumultuous change, this initiative by the brand is a step towards steady rebuilding.

At the company’s new flagship store, onlookers will get to check out the iconic Commando 961 and the V4SV superbike. Both motorcycles are available for test drive and purchase. What else does the Norton Atelier have on offer -

• Norton apparel designed by Savile Row fashion designer, Nick Tentis
• Retail space designed by Nick Tentis as well which reflects the brand’s history and values
• Maintenance, parts, and accessories availability

Adding to its tremendous revitalization efforts are other factors too, like a £100 million investment, the appointment of a new CEO, and the launch of the 2023 Commando 961.

Also, five more such stores will be opened soon throughout the United Kingdom including Cheshire's Oakmere Motor Group, Krazy Horse London, Sheffield’s Via Moto, Crawley’s P&H Motorcycles, and Bodmin’s Thor Motorcycles. Thus giving the brand a fair chance to receive itself.

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