Ducati launched ‘Unica’ bespoke motorcycle program

KUALA LUMPUR: Good news for Ducati fans! The Italian bikemaker has introduced ‘Ducati Unica’ for the ones who want to create their one-of-a-kind Ducati bike. This new customization program offers endless customization options to Ducatisti via Centro Stile Ducati studio where the former can directly collaborate with designers and technicians to create their dream bike.

Ducatisti can visit the Ducati Centro Stile atelier in person to explain their desires to the designers. This includes outlining and defining each and every detail, be it special colours, dedicated finishes, precious materials, and Ducati Performance accessories. These all will comply with the stylistic criteria identifying a real Ducati.

After that, the Ducati enthusiasts can check the progress of their bike in-making during periodical visits. They can experience the level of dedication and attention to detail that the company reserves for each customisation project.

Right from the first sketch to the delivery ceremony, all the stages of the customization will be documented and will involve enthusiasts. The company will also provide a certificate of uniqueness at the time of delivering the bike, which will attest its originality and ensure its non-replicability. 

How one can sign up for the Ducati Unica customization program?

Ducati dealers are an integral part of the Unica customization program. By contacting them, enthusiasts can get all the required information to request access to the program.

It is available worldwide and applicable to the Ducati and Ducati Scrambler range.

“Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world," says Andrea Ferraresi, Centro Stile Ducati Director.

Well, the level of uniqueness and the attention to detail provided by Ducati Unica indicates that the company will accept a limited number of requests annually. 

Also read: Ducati sold almost 60k motorcycles globally in 2021