UMW Toyota launches the Loyal-T Programme in Malaysia

KUALA LUMPUR: Do you own a Toyota car or are you planning to buy one? If yes, here we have a piece of news for you. UMW Toyota, the official distributor of Toyota cars in Malaysia rolled out a new “Loyal-T Programme” for its customers. Replacing the Toyota Merit programme, the new deal gives the Toyota car owners a chance of earning reward points that can be redeemed for future services. 

In detail, Toyota’s Loyal-T Programme offers reward points to the customers when they do any of the following transactions at any authorised Toyota Outlets nationwide:

• Purchase a new Toyota car
• Send vehicle for servicing
• Purchase spare parts
• Renew vehicle insurance
• Body and paint repairs

Customers can then exchange the accumulated points for E-service vouchers which they may redeem for future services. 

To sign up for the Toyota Loyal-T Programme, one needs to follow a few simple steps. Download the Toyota Drive mobile app from Google Play Store or Apple App Store first and then after its installation, fill in all the required details for registration. That’s it. 

“We have a big Toyota family with many customers across the whole country, and it has always been our endeavour to ensure that they feel appreciated. Looking back, we have implemented numerous value-added initiatives and improved services to constantly increase customer convenience. These efforts, and many more to come, are a means of saying thank you to our customers for their continued trust in the brand and support, and we would like to now consolidate all of these efforts with the introduction of a loyalty programme to reward our customers directly,” said UMW Toyota Motor President, Ravindran K.

“People come and go, but the bond will always remain. This wholesome membership structure for the Toyota Loyal-T Programme recognizes this bond, and it is a sign of our commitment that we will always be there for our customers for generations to come,” said Akio Takeyama, the company’s deputy chairman.

What are your thoughts on this loyalty deal? Let us know in the comments.

Also read: UMW Toyota to make a big announcement on 27th September