Toyota Malaysia to offer best tech & features with TSM
KUALA LUMPUR: It was only yesterday that Toyota Malaysia launched the much-awaited 2021 Innova and 2021 Fortuner facelift in the country. Both the cars are segment toppers and are known for benign reliable and efficient companions. But that is not all, Toyota Malaysia has more to offer. No, it's not a new car or update but a new brand initiative that's been called Toyota Synergised Mobility (TSM).
The TSM will join the automaker's 'All About The Drive' theme that was introduced in 2016. Now the question is, how TSM will add to the brand's value? Will it be of any help to the customer?
Will, to answer these questions, TSM is all about technology and features, it will along add to the Toyota Gazoo Racing generated excitement. Under TSM, the brand will introduce new tech and features and too very soon.
UMW Toyota Motors (UMWT) Deputy Chairman, Akio Takeyama commented, “Toyota is moving beyond being just a manufacturer of cars to other forms of mobility for modern lifestyles. In pursuit of this, it creates innovations featuring cutting-edge technologies with the potential for expanding the possibilities of future mobility for the wider community. With TSM, the public will gain greater awareness of the new and available technologies – as well as what is to come in the future. There will be even greater synergy between man and machine.”
As for what TSM would exactly do? It's job would be to simplify the latest, advanced techs, by making them easier to understand and making their relevance clear to the customers..
UMWT's President, Ravindran K said, “We believe that technology should be simple, yet intelligent. With TSM, UMWT will present to Malaysians a new aspect of the brand which is advanced, cutting edge and innovative. Customers will understand and embrace ‘Smart Driving’ with Toyota where they will enjoy and experience seamless driving experience where technology is in perfect synergy – designed for and by humans."
Elements of Toyota Synergised Mobility includes -
Toyota New Global Architecture (TNGA), synergy between drive quality & comfort. It is an innovative, cost effective, and efficient approach to car design. It's benefits include better drive quality, enhanced stability, visibility, and agility. Currently, Corolla, Camry, and RAV4 benefit from the TNGA platform.
Toyota Safety Sense, a synergy between safety and sense. It is a suite of safety features designed to deliver utmost safety and sense of calm to the passengers. The onboard millimeter-wave radar and camera acts as an extension of driver's sense. Currently, the all-new Vios, new Yaris, Camery, and Corolla, Rush, RAV4, Vellfire, Alphard, Rush, Hilux, Harrier, and new Fortuner benefit from the TSS.
360-T, it represents the synergy between trust and technology. 360-T makes sure that the driver is fully satisfied with the car's performance and has full control over the car. Toyota models equipped with 360-Ts suite of most advanced features include new Yaris, Corolla, new Vios, Camry, Rush, Alphard, RAV4, Rush, new Fortuner, Vellfire, Harrier, and Hilux.
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