Toyota Eco Youth 2025 registration opens – More Schools, bigger Impact in Malaysia

KUALA LUMPUR:  UMW Toyota Motor (UMWT) and the Ministry of Education (MOE) have officially opened registration for the Toyota Eco Youth (TEY) 2025 initiative.

Aimed at secondary school students across Malaysia, the program encourages them to develop creative and sustainable solutions to environmental issues.

This year marks the 24th edition of TEY, which has significantly expanded, doubling the number of participating schools and boosting the total funding available to RM167,000.

Since launching in 2001, TEY has impacted nearly 600 schools and over 300,000 Malaysian students, equipping them with essential skills to become effective community leaders. Beyond just competition, Toyota actively supports participants by providing mentorship, industry knowledge, and real-world environmental problem-solving experiences.

Enhanced Support, Increased Participation

For the first time, TEY will feature 30 schools—twice the number from previous years. Each selected school will receive a RM3,000 grant, totaling RM90,000, to initiate their sustainability projects. Participants will also compete for RM77,000 in cash prizes distributed across various categories:

• Champion: RM30,000
• Second Place: RM20,000
• Third Place: RM10,000

Additionally, RM5,000 prizes will be awarded for:

• Best Social Media Campaign
• Best Presentation
• Best Exhibition

A special RM2,000 prize will be given to the Most Supportive Teacher.

Practical Impact Through Hands-on Experience

TEY’s track record includes various successful community projects. For example, students in Kuala Bikam developed a system to reduce agricultural waste and enhance local waste management, positively affecting community health. Another group in Penang addressed marine pollution by creating a local clean-up initiative, effectively reviving the marine ecosystem. In Sarawak, participants introduced sustainable agricultural methods to villages, significantly cutting down on harmful chemical usage.

At the core of TEY is Toyota’s 8-Step Problem-Solving Methodology (PSM), which provides students with a structured approach to addressing environmental problems. This technique helps them identify issues, understand root causes, and implement lasting solutions. Past projects have addressed challenges ranging from waste management to water conservation and renewable energy.

Datuk Ravindran K., President of UMW Toyota Motor, emphasized the practical nature of TEY, stating, "Toyota Eco Youth isn’t just about raising awareness—it’s about action. By doubling school participation and increasing funding, we are giving more students the opportunity to develop solutions that will drive Malaysia toward a greener future. We are excited to see how this year’s participants will innovate and inspire."

Committed to a Sustainable Future

TEY is a key part of UMW Toyota Motor’s broader commitment to environmental sustainability and corporate social responsibility, aligning closely with Toyota's Environmental Action Plan. Toyota aims to achieve zero CO₂ emissions by 2050, and initiatives like TEY play an important role in engaging youth to create sustainable solutions for today and the future.

Schools interested in participating in TEY 2025 must register by 3rd April 2025. Official program launches, workshops, and ceremonies are scheduled from 28th to 30th April 2025.

Registration details are available at: https://bit.ly/TEY2025_RegisterNow.