Toyota at all times high; dominates Australian market for 25 years straight

KUALA LUMPUR: It is all happy and joyful over at Toyota Motors. The Japanese automaker not only overtook General Motors as the best-selling auto brand in the US but it continues to hold the top-seller tag for 25 years straight in the Australian market as well.

Talking specifically for the Australian market, Toyota sold a total of 223,642 units in the country, bringing its market share to 21.3 percent. It is Toyota’s third-highest sales record, for comparison, in 2020 and 2021 it sold 204,801 and 205,766 units respectively. Thus, making Toyota the only auto brand whose sales went past the 200,000 unit mark, something it has been doing for the past 17 years.

Furthermore, Toyota has been the market leader in Australia for too many times - from 1991 to 1994, 1998, 2000, and every year since 2003. In the commercial vehicle segment, it has been a leader for 43 years, since 1979.

Toyota Australia’s model-wise sales performance -

• Toyota Hilux, the brand’s most popular vehicle, sold 52,801 units. It is tagged as the best-selling vehicle in Australia for the sixth consecutive year
• Toyota RAV4 sold 35,751 units of which 25,850 units were the hybrid variant. Thus making it the best-selling SUV and hybrid model in the country
• Toyota accounted for 29.3 percent of the total hybrid EV sales in Australia
• Corolla sold 28,768 units becoming the top passenger car for the 9th year in a row
• Camry sold 13,801 units, remaining unbeatable for 28 years
• The Land Cruiser series collectively sold 47,932 units; Land Cruiser Prado: 21,299 units, Land Cruiser Wagon: 12,652 units, Land Cruiser 70 Series: 13,981 units,

Toyota’s vice president for sales, marketing and franchise operations, Sean Hanley on the company’s goal for 2022 said ``While these results are remarkable in an Australian market that is one of the most competitive in the world, Toyota continues to respect the competition and never takes its position for granted.”

He added: “We will freshen our existing line-up with the upgraded RAV4 range early this year, the Corolla Cross SUV and second-generation GR86 sports car in the second half, an update to the 70 Series workhorse, and we will also announce launch timing for our first BEV, the bZ4X SUV.”

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