Rolls-Royce is all set for its new logo and signature colour

KUALA LUMPUR: Yes, you read it right. Rolls-Royce has taken a new stance on its forever logo and colour scheme. With the changing times, the ultra-luxurious automaker felt that its logo needs to be dipped in luxury and class like its cars. Not that it already does not, but a little revision is no harm. The brand also wants to appeal to younger buyers, as the avg age is now just 43.

Marina Willer, the revised brand identity leader, said, "The use of the Spirit of Ecstasy marks a shift in the resonance of the brand – from an automotive to a lifestyle context." Further, she said, "She commands an aspirational quality in the luxury sphere and by placing her at the centre of the visual language. The Spirit of Ecstasy can now be interpreted as the muse for the marque, in addition to the motor cars themselves."

Rolls-Royce new brand identity

Let's now see, what all Rolls-Royce new band identity has in store -

  • The famous Spirit of Ecstasy, which in a way is symbolic of the brand, will now be a simplified female figure. Like before, it'll continue to face towards the right as it indicates it is looking into the future
  • The band now has a new signature tone called Purple Spirit, and it can be seen with letterings in the metallic rose gold shade. Together the two colour tones are believed to bring a sense of longevity and royalty to the brand identity

Rolls-Royce new font-style

  • The band name will now appear in a new font-style called Riviera Nights that is quite similar to the previous Gil Sana Alt typeface. Also, with the new font, the letters have more bevelled edges, and there's a greater emphasis on the letter 'R'

The new Rolls-Royce branding will begin starting September, so it might debut along with the new Ghost scheduled for September 1 debut.

Also Read: Meet Rolls-Royce Dawn Silver Bullet; a 50 unit limited roadster

Purva Jain

Purva Jain

Purva is a crazy admirer of cars and she has got a lot of expertise in their detailing. Though, she has mastered in Economics but cars have always been her field of interest. She is an introvert in talking but when it comes to cars and the latest news regarding them she talks like hell. Exploring new cars as well as the vintage machines is listed in her hobbies while getting to know about the history behind the same are the things which she enjoys the most. She may seem silent from the outside but inside her is a volcano erupting to engulf the mean machines.

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