Proton releases September sales report; YTD shows a growth of 14.1%

KUALA LUMPUR: Proton sold a total of 12,230 cars (domestic + export) in the month of September which brings its total sales for the first three quarters of the year to 116,832 units. While the brand’s month-on-month sales witnessed a slight dip, the year-on-year figure showed an increase of 14.1% compared to the last year.

Proton sales growth continues to outpace the overall industry growth by over 3.7% with the total industry volume dropping below the 70,000-unit mark in September. The market share of the national automaker has also increased to 20.5%, which is 0.7% more than the last year.

Let’s check out the performance of each Proton model -

• Proton Saga continues to be the second-best A-segment sedan in Malaysia with 5,648 deliveries; its year-to-date sales crossed the 50,000 mark and reached 51,484 units
• Proton Persona remains the second most popular B-segment sedan in September with a total deliveries of 2,053 units. The YTD figure stood at 18,614 units
• Proton X50 maintained its leading position in the B-segment SUV with a total monthly sales of 2,210 units and 24,960 units YTD deliveries

• Proton X90 chipped in only 491 units to the sales this month as a recently issued service caused a minor delay in production. However, the brand’s three-row hybrid SUV still topping the D-segment SUV market with a total YTD mark of 3,435 units 
• Proton Exora is the best-selling C-Segment MPV in Malaysia with a total sales of 367 units in September raising its total YTD sales to 3,517 units

• Proton X70 grabbed the second position in its receptive segment with sales of 779 units for the month and 8,778 units cumulatively
• Proton Iriz also witnessed a significant surge in sales, with monthly sales of 682 units, bringing its year-to-date total to 6,044 units

“September was a quiet month for the automotive industry leading to a downturn in sales compared to August. Many buyers are adopting a wait and see approach in anticipation of the tabling of the 2024 national budget on 13 October and this led to some short-term effects. The overall mood of the market however remains buoyant with new introductions continuing at a record pace.

“For PROTON, our sales remain strong thanks to the combination of technology and value offered by our models. As an example, the Proton X50 has been the best-selling B-segment SUV for nearly three full years, and with production now meeting demand, we are able to deliver units to customers with minimal waiting time. Another example is the Proton Persona, that is undergoing a sales recovery in 2023 and sits atop the B-segment sedan market. Such achievements will give the company a strong baseline going into 2024 and with updates and new model introductions in the pipeline, we are hopeful of being able to continue our ascent to be amongst the leading automotive brands in the region,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.

Also read: Proton introduces the X90 in Mauritius, South Africa, and Brunei