Proton e.MAS 7 EV to be showcased at Merdeka Parade

KUALA LUMPUR: Proton is set to cause a stir in the Malaysian electric vehicle space with the launch of its first-ever electric car, the e.Mas 7, by the end of this year. Ahead of that, the Proton EV will make its first public appearance during the 67th National Day parade on August 31.

The Proton e.Mas 7 will be introduced with a unique camouflage design that showcases the colours of the Jalur Gemilang, Malaysia’s national flag. The EV will join 24 other Proton cars on display, highlighting the brand’s progress over 41 years. This lineup will include the original 1985 Saga and the 2025 X70, alongside other models.

“While celebrating our past, PROTON is also mindful of looking ahead to the future of the automotive industry. Hence, we took the decision to include the PROTON e.MAS 7 in our parade lineup, though it has not been launched, to  allow everyone to get a closer look at the company’s first EV model. As the model is not the final production vehicle,  it will be displayed wearing camouflage, but in the National Day spirit, we have chosen colours that represent  Malaysia’s flag,” said Dr. Li Chunrong, Chief Executive Officer, PROTON.  

Proton gave the media a sneak peek of the e.Mas 7 earlier this month. Since then, the camouflaged testing cars have been spotted several times as the automaker continues to run durability, charging, driving, and software tests to ensure that the EV meets the standards and expectations of Malaysian customers.

The Proton e.Mas 7 is a C-segment SUV that shares the same underpinnings as the Geely Galaxy E5. It is based on the Geely Global Modular Architecture (GMA) 01 platform and measures 4,615 mm in length, 1,901 mm in width, and 1,670 mm in height. The wheelbase is 2,750 mm long.

The EV packs groundbreaking features such as the world’s leading 12-in-1 intelligent electric propulsion system and a cell-to-body battery architecture. It also features the innovative Flyme Auto Connectivity System integrated with the local IHU system and the Telematic Service Provider supporting various advanced functions.

 

“The e.MAS 7 is not only PROTON’s first EV, but it is also the first Proton model developed concurrently with the team at Geely. This allows for much shorter lead times in making RHD versions available and also results in greater efficiencies and sharing of development costs. The ultimate proof of success for this undertaking will be the reception of buyers in Malaysia and our export markets and to ensure a favourable outcome, PROTON is leaving no stone unturned in the model’s development, marketing, sales, and after-sales efforts,” added Dr Li Chunrong.  

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