Perodua March 2023 sales and production cross 30k mark

KUALA LUMPUR: Perodua has ended the first quarter of the year with record-breaking sales and production numbers registered in the last month. The automaker sold a total of 32,179 cars in March with a hike of 29% over the previous month. The production division, on the other hand, touches new heights with the manufacturing of 33,666 units, seeing a monthly growth of 26.8%.

With this, Perodua’s sales tally for the whole quarter comes down to 78,564 units, which is 27.5% more than the 61,624 units delivered in the same period in 2022. The company’s year-to-date production stands at 84,800 units with a growth of 33.9% compared to the first quarter of the last year. Not to forget, the brand has set an annual sales target of 314,000 units and a production target of 330,000 units. 

“These achievements can be attributed to several factors, such as our efforts to fulfil the PENJANA orders before its deadline on 31 March 2023, production improvements throughout the supplier ecosystem, and better coordination within our sales network,” Perodua President and Chief Executive Officer, Dato’ Sri Zainal Abidin Ahmad said.  

“Despite these achievements, there are still a small number of PENJANA orders that we were unable to fulfil, to these customers, we will honour the sales exempt amount guaranteed under the initiative and we apologise for the long wait,” Dato’ Sri Zainal said.

Perodua further plans to capitalise on healthy bookings and expects a reduction in the waiting period of certain models with sustained production growth. “In fact, for some of our models, the waiting period has been reduced significantly, only particular models such as the Bezza, Axia and Alza have a slightly longer waiting period based on their respective variants and colour,” Dato’ Sri Zainal said.

The automaker also looks forward to the reduced prices of raw materials in the global market. “These favourable conditions will give us a chance to build up our stock faster while at the same time enable us to reduce the waiting period for our customers,” Dato’ Sri Zainal said.

Also read: One more new Perodua model to arrive in 2023