Nissan to focus on product and people rather than "Unachievable Targets"

Nissan to focus on product and people rather than "Unachievable Targets"

KUALA LUMPUR: The Japanese multinational automobile manufacturer, Nissan has decided to avoid "Unachievable Targets". Rather, it would focus on product and people in order to have a more stable 2020 after the back-to-back shocking corporate scandals.

Under the guidance of their newly-elected Chief Executive Officer, Makoto Uchida, the brand is looking forward to increasing the trust, respect and transparency. Uchida was promoted to the head post in Nissan on December 1.

Nissan new Targets

He internally expects to allow possession among both employees and executives. At the same time, he desires a corporate practice that welcomes customers, suppliers, dealers, and an extensive range of stakeholders. With his expertise at Japanese carmaker's joint-venture with Dongfeng, he will shift his focus on the people.

Nissan CEO, Makoto Uchida

Makoto Uchida said "I do believe that corporate culture issues arose within our operations. The biggest issue, I believe, was that culture developed in which people had no choice but to promise that they would deliver the unachievable during the goal-setting process. This led employees to avoid taking initiative, working together, or solving issues.

To hit over-ambitious growth objectives, people tended to pursue short-term gains. This affected investments in new technologies and products, and in the facilities and people that are essential for our future success. In the sales area, one example is the use of excessive incentives to spur short-term growth that ultimately undermined our brand power and profitability."

Nissan future targets

He aims to accelerate the carmaker's slumping performance with the help of new technology and product all secured by Nissan Intelligent Mobility. In addition to that, he will encourage more confidential collaboration with Alliance associates Mitsubishi and Renault to boost its performance recovery. However, he has declared that Nissan will continue to stay independent.

Also Read: COMOS to bring Hyundai Kona Electric in Malaysia

Abhishek Katariya

Abhishek Katariya

From collecting Hotwheels to actually creating a list of cars driven, Abhishek has been a fanboy of cars since childhood. As much as he enjoys being behind the wheel, he also loves munching miles on big tourer bikes. 

Read Full Bio

Sell your car at the best price

Verified and genuine buyers Verified and genuine buyers
Free listing Free listing
List your car

Nissan Car Models

  • Nissan Almera
    Nissan Almera
  • Nissan X-Trail hev
    Nissan X-Trail
  • Nissan Serena hev
    Nissan Serena
  • Nissan Navara
    Nissan Navara
  • Nissan Leaf ev
    Nissan Leaf
  • Nissan NV200
    Nissan NV200
  • Nissan Kicks e-Power hev
    Nissan Kicks e-Power
Nissan Cars Price

Trending & Fresh Updates

You might also be interested in

  • News
  • Featured Stories

Nissan Featured Cars

Latest Nissan Car Videos on Zigwheels

Zigwheels
  • 2022 Nissan Terra VL 4x2 Review | Zigwheels.Ph
    2022 Nissan Terra VL 4x2 Review | Zigwheels.Ph
    13 Sep, 2021 .
  • 2021 Nissan Navara Pro-4X Spec Guide | Zigwheels.Ph
    2021 Nissan Navara Pro-4X Spec Guide | Zigwheels.Ph
    09 Aug, 2021 .
  • Nissan NV200 Panel Van (2017) Exterior and Interior
    Nissan NV200 Panel Van (2017) Exterior and Interior
    13 Nov, 2019 .
  • Nissan NV400 L2H2 dCi 170 6MT Panel Van (2019) Exterior and Interior
    Nissan NV400 L2H2 dCi 170 6MT Panel Van (2019) Exterior and Interior
    13 Nov, 2019 .
  • QUICK LOOK: 2019 Nissan X-Trail facelift - from RM140k to RM170k`
    QUICK LOOK: 2019 Nissan X-Trail facelift - from RM140k to RM170k`
    13 Nov, 2019 .
  • 2019 Nissan X-Trail 2.5L AWD Interior & Exterior! | EvoMalaysia.com
    2019 Nissan X-Trail 2.5L AWD Interior & Exterior! | EvoMalaysia.com
    13 Nov, 2019 .
  • 2019 Nissan Serena S Hybrid Walkaround & Interior Review | EvoMalaysia
    2019 Nissan Serena S Hybrid Walkaround & Interior Review | EvoMalaysia
    13 Nov, 2019 .
  • The new Nissan Serena is a Highway Star if you drive slowly | Evomalaysia.com
    The new Nissan Serena is a Highway Star if you drive slowly | Evomalaysia.com
    13 Nov, 2019 .
  • NEW 2019 Nissan Navara - Exterior & Interior
    NEW 2019 Nissan Navara - Exterior & Interior
    13 Nov, 2019 .
  • Nissan Navara 2019 Ulasan Pandu Uji - Roda Pusing Review
    Nissan Navara 2019 Ulasan Pandu Uji - Roda Pusing Review
    13 Nov, 2019 .
Latest Nissan Car Videos

Compare

You can add 3 variants maximum*