Mike Song is Genesis’s new global head & executive VP

Mike Song is Genesis’s new global head & executive VP

KUALA LUMPUR: New year calls for a new boss for Genesis, as the luxury automaker has announced Mike (Min Kyu) Song as its new global head and executive vice president. He will be assuming his new role starting January 1, 2023.

KEY TAKEAWAYS

  • How is the new global head of Genesis?

    Genesis has announced Mike (Min Kyu) Song as its new global head and executive vice president. He will be assuming his new role starting January 1, 2023.
  • What was Song's prior responsibility to becoming Genesis' new global head?

    Song’s current role in the company, he occupies the position of Chief Operating Officer, a role he will retain in addition to the new responsibilities.
  • "I am honored to be part of Genesis' growing momentum around the world. I look forward to leading the Genesis organization to serve our customers, partners, and employees as we embrace these new changes," said Song.

    As for Song’s current role in the company, he occupies the position of Chief Operating Officer, a role he will retain in addition to the new responsibilities. Therefore coming under his profile will be taking care of all worldwide business aspects along with accelerating the brand’s global presence. Furthermore, Song will also be tasked with the job of bringing a "clearer brand vision that places greater emphasis on customer experiences."

    A brief about Song’s long-term association with Genesis -

    Song joined Genesis or Hyundai Motor Group back in 1993, back then he held key positions at the automaker’s Middle East and North American offices. From there he went on to become the Head of Hyundai Motor Middle East and Africa.

    He then joined Genesis in Jan 2020 wherein he led the brand’s global sales and was later (in 2021) promoted to the position of COO.

    And now starting in 2023, Genesis "expects to make significant gains in profitability” all thanks to Song's "wide-ranging background as an industry veteran." Also, Song will help the brand in achieving its goal of introducing eight zero-emission models in its lineup by 2030.

    Also Read: All-new 2023 Hyundai Kona debuts in the US; four variants confirmed

    Purva Jain

    Purva Jain

    Purva is a crazy admirer of cars and she has got a lot of expertise in their detailing. Though, she has mastered in Economics but cars have always been her field of interest. She is an introvert in talking but when it comes to cars and the latest news regarding them she talks like hell. Exploring new cars as well as the vintage machines is listed in her hobbies while getting to know about the history behind the same are the things which she enjoys the most. She may seem silent from the outside but inside her is a volcano erupting to engulf the mean machines.

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