Maserati “MMXX: Time to be Audacious” won the Best Event Award 2020

KUALA LUMPUR: One more accolade has been added to Maserati’s wall of fame in the form of receiving the highest award in the events sector. The marque’s show, “MMXX: Time to be Audacious” held last September was chosen as the best event in the  XVII edition of the Best Event Awards competition 2020. 

Conceived and produced for Maserati by FeelRouge Worldwide Shows, the said event was meant to inaugurate a new era of more than a century-old brand and also revealed the new MC20 super sports car. The show also became a winner in other categories viz. “Brand Experience” and “B2C Event.”

A panel of 40 experts, including event managers and marketing and communication directors of the largest investor corporations in live communication, awarded this honour to the Italian marque for organizing an extraordinary event in live as well as digital format despite the challenging situations.

“We’re proud of this award, but we are even more proud to have inaugurated a new Era for our Brand and to have given undeniable proof of our audacity,” said Maserati CEO Davide Grasso. “For our Brand, this is a time to build our future. The event for which we were awarded highlights our courage and is a true representation of the Maserati values. In fact, we are guided by our passion, unique in our design, and innovative by nature,” he further added.

Talking about the show, it was organized in three folds - a live show, a virtual streaming, and a brand’s real journey involving key Modena locations. On September 9, the show witnessed the physical presence of 500 guests at the Modena Circuit and the virtual presence of many more at the remote locations via two simultaneous mirror events in New York and Tokyo. 

On the following day, the event unfolded its next level where the whole Modena city became the stage for the brand’s unique communication concept. The key locations spotlighted in the show featuring visionary storytelling of Maserati’s past, present, and future were the historic Viale Ciro Menotti plant, Maserati Innovation Lab, the Anatomical Theatre, and its principal piazzas.

Also read: ‘Maserati from A to Z’ a tribute video retracing the brand’s 106 years of journey