Maserati Classiche supports the preservation of the brand's classic models

KUALA LUMPUR: Maserati has started a new division called Maserati Classiche that aims to protect and promote the preservation and originality of the brand’s automotive heritage by assisting customers and collectors. The Maserati Classiche certifies a vehicle’s authenticity and helps in maintaining a collector car’s value.

The first road car certified by this new program is a silver Maserati Mistral 3700 produced in March 1969. As per the Italian marque, the classic Mistral 3700 received a certificate of originality after thorough verification with over 300 checks, it matched against all the documents held by the Historical Archive.

"The Certification process is guaranteed by a committee of experts and is offered for Maserati cars from more than 20 years ago plus the special series, including those from the recent past such as the MC12 and the Quattroporte limited editions,” says Maserati.

Beyond providing certification, the Maserati Classiche program also offers a maintenance service for in-house minor repairs, routine maintenance, and an on-demand Car Detailing service.

From next year, it will begin offering spare parts and restoration services also with a promise to re-manufacture parts, which are no longer available on the market. This process will “use the best technology to improve the reliability and functionality of the components, with no changes to their aesthetic appearance.”

Interested folks can book their request for Maserati Certification of Authenticity on the Maserati Classiche website, where all the services and details of the program are available for Trident-brand enthusiasts. 

A new clothing Capsule Collection is also available on the website, including t-shirts, polos, sweatshirts, jackets, and hoodies for men and women. The design of these apparels “pays attention to the smallest details, and to customisations that reflect the hallmarks and traditional colours of Maserati Classiche.”

Other automakers that have a dedicated department for preserving, restoring, and certifying historic vehicles are Ferrari, Lamborghini, and Bugatti.

Also read: Maserati OTO Retail project offers innovative customer experience