Lamborghini Museum reopens with a new name and a new look

KUALA LUMPUR: Lamborghini is known for its high-performance vehicles and distinctive design all around the world. It was established in 1963, thus this year marks the 60th anniversary of the Sant'Agata Bolognese company. To commemorate this milestone, the brand has reopened the newly designed Automobili Lamborghini Museum for Lamborghini fans.

At the official opening of the museum, Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini said, “2023 will be a year full of novelties, starting from this new layout. It will be a year to celebrate our first sixty years under the banner of international events, initiatives, and unexpected activities, which we will unveil throughout the year.”

Lamborghini has changed the name of the museum and remodeled it completely with modernized layout and design. Dubbed as “THE FUTURE BEGAN IN 1963,” the newly created exhibition is dedicated to the history and the iconic technical and design heritage of the brand. It details the evolution of the brand and its products from 1963 to the present day.

There are 19 cars on display categorized into three main themes - Heritage, Contemporary, and Few-off. The models under each category are -

Heritage	Contemporary	Few-off
350GT	Diablo GT	Reventón
Miura S	Murciélago SV	Sesto Elemento
Espada	Gallardo Performante Spyder	Veneno
LP 400 Countach	Huracán Performante	Centenario
Urraco	Aventador SVJ	Sián
LM 002	Urus	Countach LPI 800-4
	GT3

The main topics covered year-wise are -

Year	Topic	Year	Topic
1963	Foundation	2001	Murciélago
1964	350 GT	2003	Gallardo
1966	Miura	2004	Centro Stile
1970	The factory expands	2011	Aventador
1971	Countach	2015	CO2-neutral plant
1990	Diablo	2018	Urus
1993	The four-wheel drive	2023	Direzione Cor Tauri Strategy
1998	Audi

“We started from a challenge that Ferruccio Lamborghini took up at the beginning of the 1960s, which the company developed through pioneering and revolutionary ideas in the years that followed to write the history of the time and deliver innovations that have shaped the path of luxury super sports cars. Lamborghini always has and always will be a brand that never stops looking to the future, Winkelmann added.

Lamborghini fans can experience the thrill of the brand’s storied history and witness its latest technological advancements at the new Lamborghini museum in Italy.

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