JLR Malaysia consolidates business operations for long-term growth

KUALA LUMPUR: Jaguar Land Rover Sdn Bhd (JLRM), a joint venture between SISMA Auto and Sime Darby Motors, has decided to consolidate and strengthen the automaker's retail business operations, thus making it the only importer and dealer in the country. The move is part of its ambitious plan to enhance the brand's service capabilities and drive long-term growth.

According to Syed Ahmad Muzri Syed Faiz, Jaguar Land Rover Malaysia's Managing Director, JLRM’s consolidation exercise will benefit the automaker and put it in a stronger position as well. How? Well, it will help the company serve its customers better while optimising retail & distribution costs, and overheads.

He said, “This consolidation will be a positive move towards better operational efficiency with elevated levels of premium services which will help drive long-term growth for the company. These measures will leverage the company’s vast experience and accumulated know-how through the decades to strengthen its processes and deliver more value to our customers.”

The JLRM consolidation will see the acquisition of assets and transfer of staff from SISMA Auto and Sime Darby Auto Connexion. In addition to consolidation of central business operations into Jaguar and Land Rover Dealership at Ara Damansara, Selangor. The said outlet is the largest JLR 4S facility within the South-East Asia region. Retail operations will also be operated at the company's Jalan Sultan Ahmad Shah facility in Penang.

From this consolidation, JLRM expects elevation of customer experience, thus setting the brand apart from mass premium brands. The company further plans to take digitization initiatives via investing in technology and increasing deployment of digitalisation on the time.

Customers can expect more convenient and luxurious services from Jaguar Land Rover Malaysia. The Ara Damansara facility is spread over a 167,586 sq ft area and houses both new and approved pre-owned JLR vehicles.

What other initiates will JLRM take?

• Invest heavily in training and grow JLR Master level 4 Technicians and Electric Vehicle Technology Certified Technicians
• Training of sales and service advisors as per JLR standards
• Service Outreach programmes will be curated

Lastly, customers can expect new models to join the JLRM family in the near future. Included in the list are models like - the Jaguar F-Pace SUV, Jaguar XF Executive Sedan, Land Rover Defender 90, Jaguar I-Pace All-electric Performance SUV, and the all-new Range Rover.

Also Read: 2022 Land Rover Defender launched in Malaysia, check details