Hyundai Palisade took K-pop band BTS to 2019 Billboard Music Awards

KUALA LUMPUR: Hyundai Palisade is the South Korean auto brand's flagship SUV scheduled for a summer launch in North America. Giving the Americans, a taste of the Palisade grandeur, the car was recently seen driving the immensely popular K-pop band, BTS to the 2019 Billboard Music Awards.

BTS journey in the Palisade started once they arrived at the Las Vegas McCarran International Airport and from there the Hyundai flagship SUV took them to the venue, i.e., MGM Grand Garden Arean, Las Vegas where the band performed. Also, the BTS was nominated in two award categories - Top Social Artist and Top Duo/Group. And we are happy to share the K-pop band was declared as winner in both the categories.

As for today, i.e., on May 4th, 2019, BTS has kick-started their U.S tour with their first concert scheduled at the Rose Bowl Stadium in Los Angeles.

We are pretty sure that teaming up with BTS is in the sheer interest of the Hyundai's flagship car, as the K-pop band's global presence is multiplying with each passing day. Also, to us, BTS seems to be the perfect ambassadors for the Palisade as both are cutting-edge in their respective fields. This partnership has helped Hyundai to showcase its soon to arrive SUVs functional design with masculine exterior and classy interior to the world.

Wonhong Cho, Executive Vice President and Chief Marketing Officer at Hyundai Motor said, "These days, the way people consume media contents is rapidly changing, and the way companies communicate their brands is becoming more advanced. To successfully respond to these changes, communicating with young generations through most iconic figures has taken paramount importance in branding."

It was in November 2018 when BTS was declared Hyundai’s Global Brand Ambassador, and the carmaker provided them with the 8-seater car. Also, at the Los Angeles Auto Show, an exclusive promotional video of Hyundai Palisade was shown featuring the K-pop band superstars. Further, Hyundai Motor also unveiled a teaser video of its latest global campaign that's in partnership with BTS at Piccadilly Circus, London.