Here is Proton's sales report for Q1 2023

Here is Proton's sales report for Q1 2023

KUALA LUMPUR: Yes, with April starting automakers are busy analyzing their last three-month performance. One such brand to do so is Proton. In the first quarter of the year, the national carmaker sold a total of 40,287 vehicles, domestic and export.

KEY TAKEAWAYS

  • How many cars did Proton sold in Q1 2023?

    In the first quarter of the year, the national carmaker sold a total of 40,287 vehicles, domestic and export.
  • Which Proton model sold maximum units during Q1 2023?

    Proton Saga sold 17,446 units during Q1 2023, making it the brand's highest selling model.
  • The above figure would make more sense when compared to last year’s numbers, which reveal a stunning 50.9% growth! But why isn’t Proton considering it as the true market picture? Well, giving the answer is Roslan Abdullah, the brand’s Deputy Chief Executive Officer, who revealed that the sales figures for Q1 2023 are “inflated because brands were rushing to deliver cars for bookings made during the PENJANA incentive period”. According to him, a more clear performance picture will come out in Q2 2023.

    Proton Q1 2023 sales

    Proton Q1 2023 sales: Model-wise

    Saga

    17,446

    X50

    9,668

    Persona

    6,773

    X70

    3,186

    Iriz

    2,120

    Exora

    1094

    Total

    40,287 units 

    As of March 2023, the Saga again topped the charts at 6,313 units and the X50 followed it with 3,429 units. The Persona, X70, Iriz, and Exora sales figure on the other hand read 2,421, 1,272, 712, and 426 units respectively.

    Proton Q1 2023 sales in detail

    “The first quarter of 2023 has been exceptionally good for PROTON and our achievement of over 40,000 units sold is something we are justifiably proud of. However, we must consider that sales for the first three months were inflated because brands were rushing to deliver cars for bookings made during the PENJANA incentive period,” said Roslan Abdullah.

    He further added that “This is especially true for this month as the deadline to deliver those bookings was 31 March 2023, helping to explain the record estimated TIV number of 78,000 units. A better reflection of market sentiment would emerge by the end of Q2, but we remain confident of maintaining our sales momentum.”

    On the brand’s future prospects, the launch of the Proton X90 along with other new models will surely help the brand accelerate its growth.

    Proton Q1 2023 sales

    Also Read: Proton X90 revealed as the brand’s first mild-hybrid EV

    On similar lines, Mr. Abdullah said, “We will be launching the Proton X90 soon and will also have more additions to the range later in the year. At the same time, we recently announced our commitment to expanding our future New Energy Vehicle (NEV) offerings and this will take the brand into new market segments as we seek out long-term growth to fulfill our ten-year plan. Yes, the runway to Malaysia being a hub for Next-Generation Vehicles (NxGV) is still long but PROTON is excited to lead the automotive industry to new horizons in the future.”

    Which Proton model do you find most attractive and why? Let us know in the comments.

    Also Read: UMW Toyota registers highest-ever Q1 sales

    Purva Jain

    Purva Jain

    Purva is a crazy admirer of cars and she has got a lot of expertise in their detailing. Though, she has mastered in Economics but cars have always been her field of interest. She is an introvert in talking but when it comes to cars and the latest news regarding them she talks like hell. Exploring new cars as well as the vintage machines is listed in her hobbies while getting to know about the history behind the same are the things which she enjoys the most. She may seem silent from the outside but inside her is a volcano erupting to engulf the mean machines.

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    Proton Car Models

    • Proton Saga
      Proton Saga
    • Proton X50
      Proton X50
    • Proton S70
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    • Proton Iriz
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    • Proton Persona
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    • Proton X90
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    • Proton X70
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