HARMAN introduces three new In-Car concepts for gamers and audio enthusiasts

HARMAN introduces three new In-Car concepts for gamers and audio enthusiasts

KUALA LUMPUR: These days, consumers view their cars as a ‘third living space’ instead of only a mode of transportation. Embracing this idea, the premium audio systems and Connected car technology provider HARMAN brought three new concepts to the table. 

Ahead of CES 2021, the company used its ExPLORE event as a platform to showcase the new assortment of technologies - the three different ExP (experience concepts), residing in a high-tech interior mockup.

HARMAN new in-car Gaming intense Max concept

Starting with the first, that is a “Gaming Intense Max concept” designed to keep the game lovers occupied while they are waiting in the car. The concept is backed by the research results which revealed that people normally play games on their mobile phones during downtime. The Gaming Intense Max will transform the car into a gaming console, but how?

HARMAN new in-car Gaming intense Max concept

When the car is parked and the gaming mode is on, the steering wheel retracts, and the widescreen display and HARMAN Personal Audio Headrest together come into action for a gaming console feel. This ExP leverages the brand’s Scalable Compute, 5G TCU, and Ignite SDP for a fast and truly immersive gaming experience. It also uses ClearChat technology to reduce echo and background noise during gameplay and In-Car Communication for a clear, two-way communication between the persons sitting in the vehicle.

HARMAN new in-car Creative Studio concept

Next on the revolutionary concepts list is a “Creator Studio concept” made for karaoke fans. It leverages a variety of technologies like Personal Audio Headrest for fully immersive sound, automatic adjustment of audio levels, interior lighting setup for most flattering mode, and multiple cameras to record the best angles. All virtual assistant tools will be also there to edit the captured content for final publishing. 

HARMAN new in-car Drive Live Concert concept

Last but not least is a concept for live concert fans, called “Drive-Live Concert.” It transforms the vehicle into a live music venue, providing thrills and interactions of an in-person performance with no crowd and pandemic risk. To bring this experience, the main display extends to provide amazing visuals while the steering wheel retracts for more space to enjoy the show. At the same time, the integrated in-vehicle platform enables full personalization. It involves HARMAN premium audio 5G connection and cloud services.

HARMAN new in-car Drive Live Concert concept

“What differentiates Harman from others is that we leverage our deep understanding of consumer needs and in-vehicle preferences, while also doubling down on HARMAN’s experience-driven approach instead of focusing solely on individual technologies, OEMs will benefit from advanced personalization and technological synergies, while drivers will enjoy a connected experience built purposefully for their needs,” said Christian Sobottka, Executive Vice President & President of HARMAN Automotive.

We hope these exciting concepts will turn into reality soon.

Also read: Say hello to the tiny self-driving Robo-taxi by Zoox

Abhishek Katariya

Abhishek Katariya

From collecting Hotwheels to actually creating a list of cars driven, Abhishek has been a fanboy of cars since childhood. As much as he enjoys being behind the wheel, he also loves munching miles on big tourer bikes. 

Read Full Bio

Sell your car at the best price

Verified and genuine buyers Verified and genuine buyers
Free listing Free listing
List your car

You might also be interested in

  • News
  • Featured Stories
  • Upcoming
  • Proton e.MAS 7 ev
    Proton e.MAS 7
    Price coming soon
    Expected Launch Dec, 2024 Alert Me When Launched
  • Toyota Yaris Cross
    Toyota Yaris Cross
    RM 130,400 Expected Price Kuala Lumpur
    Expected Launch Dec, 2024 Alert Me When Launched
  • Toyota Hilux Champ
    Toyota Hilux Champ
    RM 59,000 Expected Price Kuala Lumpur
    Expected Launch Dec, 2024 Alert Me When Launched
  • Perodua EM-O ev
    Perodua EM-O
    Price coming soon
    Expected Launch Dec, 2024 Alert Me When Launched
  • Chery Tiggo 8 Pro PHEV phev
    Chery Tiggo 8 Pro PHEV
    Price coming soon
    Expected Launch Dec, 2024 Alert Me When Launched

Latest Car Videos on Zigwheels

Zigwheels
  • ZEEKR X and ZEEKR 009 now open for booking in Malaysia
    ZEEKR X and ZEEKR 009 now open for booking in Malaysia
    15 Oct, 2024 .
  • 2024 smart#3 Pro review - The ideal daily?
    2024 smart#3 Pro review - The ideal daily?
    15 Oct, 2024 .
  • BMW i5 REALLY the Best EV for City Driving? Let's find out
    BMW i5 REALLY the Best EV for City Driving? Let's find out
    15 Oct, 2024 .
  • GMW Haval H6 | Review
    GMW Haval H6 | Review
    27 Sep, 2024 .
  • Leapmotor C10 Previewed in Malaysia
    Leapmotor C10 Previewed in Malaysia
    27 Sep, 2024 .
  • 2024 Mitsubishi Xpander Facelift is here! Starting from RM99,980
    2024 Mitsubishi Xpander Facelift is here! Starting from RM99,980
    23 Sep, 2024 .
  • 2024 Mercedes-Benz E-Class and GLC350e
    2024 Mercedes-Benz E-Class and GLC350e
    23 Sep, 2024 .
  • BYD’s got some exciting stuff going on at Sime Darby Motor's AutoMania this weekend!
    BYD’s got some exciting stuff going on at Sime Darby Motor's AutoMania this weekend!
    23 Sep, 2024 .
  • 2024 Peugeot 408 review - Striking design, great performance - worth the Premium?
    2024 Peugeot 408 review - Striking design, great performance - worth the Premium?
    04 Sep, 2024 .
  • First Look: Dongfeng Box EV Preview in Malaysia - October Launch, Specs & Features Unveiled!
    First Look: Dongfeng Box EV Preview in Malaysia - October Launch, Specs & Features Unveiled!
    28 Aug, 2024 .
Watch Car Videos

Compare

You can add 3 variants maximum*