Ford Ranger Pop-Up store soon to open in Malaysia

KUALA LUMPUR: For the first time in Malaysia, you will soon be able to experience the Ford Ranger up and close in a special Pop-Up store. This new experiential Ford Pop-Up store would be inaugurated by Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia.

On 20 July, 2018 at Subang Parade, Subang Jaya, Selangor this store will be unveiled before it embarks on a special tour across Malaysia. The Ford Pop-Up store has been designed to offer a unique experience of the Ranger to the customers, which normally is not available at a traditional dealership.

As one of the best-selling pickup trucks in the market, the Ford Ranger continues to set industry benchmarks and win multiple accolades. Customers at the Ford Pop-Up store will now learn more about the smart and safe technologies that have helped the Ranger retain its position.

To bring the customers closer to experience the Ranger, this amazing Pop-Up store will include an immersive virtual reality (VR) section. This will allow the customers to virtually experience two most advanced driver-assist technologies – Forward Collision Alert as well as Lane Departure Warning and Assist. When the car detects a high probability of a collision, the Forward Collision Alert warns drivers and at the same time pre-charges the brakes for enhanced stopping power. The Lane Departure Warning and Assist alerts drivers when the vehicle strays from its lane as well as guides the vehicle back into its lane if necessary.

According to Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion, “The automotive retail environment has changed tremendously, shifting from being product-driven to having a more customer-centric approach, as consumers are increasingly making purchase decisions based on experience. With our very first Ford Pop-Up store, we hope to provide a different retail environment for consumers that will change the way they shop for cars.”

‘Seize the Deal’ campaign which is currently ongoing, will be offered to the customers at the Ford Pop-Up store as well. The customers will get an additional discount of upto 10 percent on top of the six percent GST savings on the Ford Ranger, for total savings of up to RM 19,830.

The Ford Fiesta and Mustang models are also included in the ‘Seize the Deal’ campaign. The rebates offered on them are up to 17 percent and an amazing total savings of up to RM 113,000. This promotion will be open to the customers till 31 August 2018.

The Ford Pop-Up store will first arrive at Subang Parade, Subang Jaya, Selangor, from 20 to 22 July 2018 and you can visit any time from 10 am to 10 pm. To assist with all your queries, purchase and registration processes there will be a team of sales consultants present at the venue as well. The complete schedule of this Ford Pop-Up store is as follows:

• 20 – 22 July, 2018 at Subang Parade, Subang Jaya
• 27 – 29 July, 2018 at Queensbay Mall, Penang
• 2 – 4 August, 2018 at Tesco Kota Bharu, Kelantan
• 10 – 12 August, 2018 at Setia City Convention Centre – Lot B Car Park, Setia Alam
• 23 – 25 August, 2018 at Sutera Mall, Johor Bahru
• 6 – 8 September, 2018 at Aman Sentral, Alor Setar, Kedah

The schedule may be subject to change, should circumstances require. Hence to get the latest updates on the Ford Pop-Up store, visit SDAC Ford Malaysia website (www.sdacford.com.my), which now features a chatbot to provide better customer experience. It is also available in three languages – English, Bahasa Malaysia and Simplified Chines.