Ferrari celebrates 75th anniversary with a special logo

KUALA LUMPUR: One of the most powerful car brands of the world, Ferrari was established way back in 1947 in Maranello by Enzo Ferrari. Italy's scarlet car manufacturer now completed its 75 years of existence and to celebrate this milestone, it launched a special 75th-anniversary logo. 

The automaker unveiled a video featuring the new emblem and many of its employees. According to Ferrari, these are the people who made the brand this successful by working day in, day out. 

Ferrari Chairman John Elkann said, “For this special year we have created a special icon: a sculpture made up of thousands of components forged here in our factory and positioned one by one by my Ferrari colleagues. It is a symbol of the Ferrari spirit which is shared both here in Maranello and by all our family around the world. It reflects the essence of who we are, our past 75 years, and our future. It is a symbol of a company that, as Enzo Ferrari once said — Above all, is made of people.”

CEO Benedetto Vigna added, “It is this strong, truly shared sense of belonging that unites us - it is integral to our DNA. It has been the source of our unique success in the past, and it will also power our future.”

Speaking about the future plans, the year 2022 will be a significant one for the automaker on both road and motorsport ends. On the former, it is set to unveil its all-new SUV dubbed as Purosangue. Next on the list is the convertible version of the 296 GTB that will be equipped with a plug-in hybrid V6 mill. Ferrari may also unleash a car powered by a more competent V12 engine in 2022.

On the motorsport front, the Prancing Horse is preparing to compete in the 2023 Le Mans Hypercar program. It recently introduced Daytona SP3 and also working on the Le Mans Hypercar.

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