Export sales at rise for Proton despite COVID restrictions

Export sales at rise for Proton despite COVID restrictions

KUALA LUMPUR: Covid-19 has made life difficult for everyone, but over time people and industries have found ways to adapt. For instance, Proton has registered a 98-month high in export sales last month despite pandemic-related restrictions overseas.

In May, Proton delivered 669 units in total making it the best export sales month for the automaker since 2013. Also, its total year-to-date volume is 174 percent of the target set, putting it 6 percent behind last year's figures.

Proton’s rising export numbers are attributed to the brand’s popularity in several key markets like Pakistan. For the first five months of the year, the country came to be the best performer for the automaker. The next biggest contributors to its export sales are Egypt (with 350 units) and Brunei.

Also Read: Brunei gets X70 Exclusive Edition, limited to 37 units only

Future expansion plans -

Proton is looking to kick-start local assembly lines for models in its export market. In Kenya, the automaker recently started Saga’s assembly and now Pakistan is all set to commence a local assembly line of Proton models (Saga, followed by X70) in Karachi.

Furthermore, Proton has a big task in hand, that’s to achieve sales growth in the ASEAN region to meet its long-term goals. At the moment, its presence in the region is limited to Brunei, and to be the third best-selling brand in the region it has to acquire strong grounds in Thailand and Indonesia.

Also Read: 2021 Perodua Ativa vs. Proton X50 - Which SUV to buy?

Purva Jain

Purva Jain

Purva is a crazy admirer of cars and she has got a lot of expertise in their detailing. Though, she has mastered in Economics but cars have always been her field of interest. She is an introvert in talking but when it comes to cars and the latest news regarding them she talks like hell. Exploring new cars as well as the vintage machines is listed in her hobbies while getting to know about the history behind the same are the things which she enjoys the most. She may seem silent from the outside but inside her is a volcano erupting to engulf the mean machines.

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