Experience Toyota Malaysia's Beyond Zero showcase: Test drive Fuel Cell, Battery, and Hybrid EVs! Lovely Prius GR is there too!

KUALA LUMPUR: UMW Toyota Motor Sdn Bhd (UMWT) has embarked on a visionary journey in Malaysia with the launch of its Beyond Zero initiative, an integral part of Toyota's global endeavor to attain Carbon Neutrality by 2050.

The groundbreaking event, held at Technology Park Malaysia from today until 28 February, marks a significant milestone in UMWT's commitment to sustainable practices and eco-conscious innovation.

Beyond Zero represents Toyota's paradigm shift in the automotive industry, transcending traditional boundaries to envision a future where individuals harmonize with the environment through their mobility choices. This transformative approach, known as the multiple pathway approach towards Carbon Neutrality, underscores UMWT's determination to lead the charge towards a greener, more sustainable future.

At the heart of the Beyond Zero event lies a holistic vision of sustainable mobility that extends beyond conventional automotive concepts.

YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade, and Industry, who officiated the event, hailed UMWT's unwavering commitment to environmental stewardship and sustainability.

He emphasized Malaysia's pivotal role in the global energy transition and applauded Toyota's innovative efforts in clean energy, which seamlessly align with the nation's energy goals and Sustainable Development Goals (SDGs).

The Beyond Zero event serves as a testament to UMWT's dedication to aligning its practices with broader national and global sustainability initiatives.

Showcasing Toyota's diverse electrification solutions, the event spotlights the company's multi-pathway approach to carbon neutrality, from Hybrid Electric Vehicles (HEVs) to Battery Electric Vehicles (BEVs) and Fuel Cell Electric Vehicles (FCEVs), offering a comprehensive range of electrified technologies tailored to meet the unique needs of the modern world.

Datuk Ravindran K., President of UMWT, reiterated the company's commitment to addressing Malaysia's automotive landscape while advancing sustainability goals. He emphasized UMWT's role in championing a multi-pathway approach and implementing life-cycle actions to align with national interests and SDGs.

The Beyond Zero event showcases UMWT's unwavering dedication to sustainable mobility solutions, featuring an array of electrified vehicles that exemplify cutting-edge technology and environmental consciousness. 

The event highlights UMWT's HEVs, which have garnered widespread acclaim for their reliability and environmental impact. Additionally, UMWT showcased a lineup of BEVs and FCEVs, including the sleek bZ4X, robust Hilux BEV, and innovative C+pod ultra-compact BEV, designed to enhance per-person energy efficiency in urban environments. Want to see a hydrogen powered drone? they've got it too at the event. 

One of the event's highlights also saw Toyota showcasing Fuel Cell Electric Vehicles (FCEVs), such as the Toyota Mirai FCEV, GranAce FCEV, and Hilux FCEV. These hydrogen-powered vehicles combine technological innovation with stylish design and dynamic performance, leveraging Fuel Cell technology to generate electricity from hydrogen and oxygen, emitting only water vapor as a byproduct.

Another standout feature of the Beyond Zero event is the SORA hydrogen fuel cell bus, symbolizing Toyota's commitment to providing sustainable mobility solutions for commercial purposes. The SORA bus harnesses hydrogen fuel cell technology, similar to that of the Toyota Mirai, to deliver a zero-emission journey that is safe, quiet, convenient, and enjoyable.

UMWT's presentation at the event underscores the company's relentless pursuit of innovation and sustainability, aligning with its mission to provide mobility solutions that cater to every customer's needs while minimizing environmental impact.

To encourage participation and awareness, the Beyond Zero event invites a diverse range of guests to learn about sustainable initiatives and experience cutting-edge technology firsthand through test drives.

From hybrid electric vehicles to hydrogen fuel cell technology, the Beyond Zero concept epitomizes Toyota's commitment to pushing the boundaries of innovation and fostering a green, low-carbon ecosystem for all Malaysian citizens.

Through initiatives like Beyond Zero, UMWT endeavors to not only achieve carbon neutrality but also create greater value for society and pave the way for a sustainable future.

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