Enjoy the versatility of Ranger with ‘Ford Ranger Getaways’
KUALA LUMPUR: The sole distributor of Ford cars in Malaysia, Sime Darby Auto ConneXion (SDAC) has introduced a new experimental programme that will allow enthusiasts to experience the versatility of the Ranger Life.
Called the ‘Ford Ranger Getaways’, the programme includes a series of handpicked local adventures which participants can enjoy with like-minded individuals and discover the potential of Ranger.
This new experimental programme is the outcome of customer feedback and can be enjoyed by all Ranger customers starting February 5.
Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford said, “Over the years, the Ranger has transformed from a purely utilitarian workhorse and is now leading the pack as a versatile and premium truck that is sought after for work, family and play, whilst maintaining its Built Ford Tough DNA. In line with the five guiding principles under our new Live the Ranger Life brand essence, Ford Ranger Getaways aims to offer experiences that push the boundaries of what people perceive a pickup truck to be. We also believe that this attracts new customers to our Ford Ranger brand.”
There are a total of 15 experiences to choose from, ranging from fun city outings & outdoor/off-road excursions to foodie trails and even flying a plane through KLCC.
Also, ensuring the interesting factor is kept alive throughout, the activities will be refreshed from time to time.
Furthermore, the Ford Ranger Getaways include half-day, full-day, and overnight trips, prices of which range from RM 98 to RM 2,133 per person, depending on the package. Once booked, the proud Ranger owners would be required to drive their car to the destination of choice and buckle up for the experience.
Not to forget, with this one-of-a-kind experience, Ford aims to boost the Malaysian Tourism industry that has been hit hard by the pandemic and support as many local businesses as possible.
Key highlights of the Ford Ranger Getaways -
Savings & Limited slots: Customers get to enjoy 50% savings on the on and off-road experience within the vicinity of Sepang. Limited to only 36 slots each day (available on first-come, first-served basis) the experience is scheduled for 26 February for Ranger Raptor owners and 27 February for all other Ranger owners.
Enjoy the seamless experience: The Ford Ranger Getaways promises a seamless experience from start to end. For instance, interested individuals can book for the experience online via SDAC-Ford’s new e-commerce platform. Wherein the customers can also select the desired date and adventure at just a click of a button from the comfort of their home. Booking confirmation will be sent via email.
Catch the glimpse on Ford’s social media channels: Six featured Ford Ranger Getaways will be aired every Friday starting 12th Feb 2022 on all the Ford’s social media channels.
The Ford Ranger Getaways is the company’s latest offering under the new ‘Live the Ranger Life’ brand positioning that ecompases five core beliefs -
- To go up and over challenges, never around
- To bring others along for all of life’s journey
- Where there isn’t a path, carve one
- Offer assistance because we can’t help but help
- Make our own fun
We can’t wait for the getaway experience. What about you?
Also Read: Upcoming 2023 Ford Ranger Raptor spied in Thailand
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