Cycle & Carriage partners with Stellantis Malaysia, to sell Peugeot and other Stellantis vehicles

KUALA LUMPUR: Stellantis is one of the world’s leading automakers, formed from the merger of FCA and the PSA Group, owns a total of 14 brands, including Peugeot. The company has recently entered into a strategic alliance with Cycle & Carriage in Malaysia, a well-known retail agent for Mercedes-Benz vehicles in the country. 

As part of this collaboration, Cycle & Carriage will serve as an official dealer partner for various Stellantis brands, starting with Peugeot. It is to be noted that Cycle & Carriage was the sole distributor of Peugeot vehicles in Malaysia from 2002 to 2007 before the Naza Group took over the brand's dealership in 2008.

The alliance is set to boost both companies' positions in the competitive automotive sector. Cycle & Carriage will leverage its established customer base and extensive network to drive growth and enhance its market presence. Meanwhile, Stellantis Malaysia will strengthen its foothold in the country by identifying key locations to ensure accessible, high-quality service for customers nationwide. 

By the fourth quarter of this year, two existing Cycle & Carriage outlets will be renovated to represent Peugeot. The first outlet is the company’s 1S centre in Cheras while the other one is a 2S outlet in Batu Caves. The plans for expansion into the northern and southern regions of Peninsular Malaysia, representing other Stellantis brands, are also in the pipeline.

Upon signing the deal, Cycle & Carriage CEO, Thomas Tok said, “We are excited to embark on a new chapter with Stellantis Malaysia, to offer customers an expanded product lineup, coupled with Cycle & Carriage’s expertise in automotive backed by our 125-year history. This aligns with our strategy to deliver exceptional journeys to a broader customer base, expand our market reach, and drive shareholder value. We truly believe that existing and future customers will greatly benefit from this partnership, offering easy access to a wider range of quality products based on their needs and quality services even after point of purchase.” 

“This new chapter with Stellantis Malaysia is truly a testament of Cycle & Carriage’s commitment towards providing our customers exceptional journeys and adds to our rich automotive heritage in Malaysia. With a history of representing multiple automotive brands, we are excited to once again showcase further growth as a brand and look forward to serving Malaysians better in the near future with this expansion,” he added.

Adding to that Stellantis Managing Director, Jamie Morais stated “Today marks a significant milestone for Stellantis Malaysia, and we are thrilled to welcome our new dealer partner to our growing network. This is a testament to our commitment to delivering exceptional service and expanding our reach to better serve our valued customers. Cycle & Carriage’s reputation for excellence aligns perfectly with our values and we look forward to setting the new standards in the industry to provide unparalleled customer experience.”

Stellantis Malaysia will soon be expanding its portfolio with the introduction of several brands like Citroen, Leapmotor, Alfa Romeo, and Jeep. The conglomerate previewed the Leapmotor C10 and Citroen C3 Aircross at the Malaysia Autoshow 2024.

Also read: Peugeot Malaysia unveils new warranty scheme: Now standard 5 Years, up to 7 Years coverage for extra peace of mind