Continental celebrates 150 years of existence with a good deed

Continental celebrates 150 years of existence with a good deed

KUALA LUMPUR: Continental is a very popular name in the world of tyres. They are considered the best in the field and their tyres have regularly scored the top ratings in international tests globally. In the business since 1871, the company has pioneered the world’s approach to technology and mobility.

KEY TAKEAWAYS

  • How will KSK use Continental's donation?

    KSK directed the donation coming from Continental towards its Be the Light Household Items Project and Food Mission 2022.
  • How much money did Continental donated to KSK?

    Cumulatively, the tyre manufacturer donated a total of RM115,500 to KSK, which in turn will help those in need of desperate care.
  • Continental kicked off its 150 years of long and strong existence via Wheely Great 150 Years Campaign. It was a series of events that ran from October to December 2021 and included several promotions. As per the brand, it was a small gesture on their part to give back to the community and thank their loyal customers.

    “We are thankful for our customers’ participation and the opportunity to contribute to our community. All of us at Continental wish to do our part to uplift society, especially amid the ongoing difficulties of living in pandemic times,” said Andrea Somorova, Managing Director for Continental Tyre Malaysia.

    During this two-month-long campaign, Continental offered a RM 100 worth of e-vouchers to every customer purchasing two-car or one motorcycle tyre. Also, for each sale the company did during the period, a donation of RM 5 was made to Kechara Soup Kitchen (KSK). Cumulatively, the tyre manufacturer donated a total of RM115,500 to KSK, which in turn will help those in need of desperate care.

    This time, KSK directed the donation coming from Continental towards its Be the Light Household Items Project and Food Mission 2022. Under this programme, a total of 615 urban poor and Orang Asli families living across Peninsular Malaysia will get access to essential items, including food packages and appliances worth RM 150.

    The participating families will be visited by members of the Continental Tyre Malaysia who would then ensure donations reached the rightful beneficiaries.

    What do you think of brands taking up CRS efforts so thoughtfully? Let us know in the comments.

    Also Read: The future of mobility looks ultra-automated with Hyundai

    Purva Jain

    Purva Jain

    Purva is a crazy admirer of cars and she has got a lot of expertise in their detailing. Though, she has mastered in Economics but cars have always been her field of interest. She is an introvert in talking but when it comes to cars and the latest news regarding them she talks like hell. Exploring new cars as well as the vintage machines is listed in her hobbies while getting to know about the history behind the same are the things which she enjoys the most. She may seem silent from the outside but inside her is a volcano erupting to engulf the mean machines.

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