BMW Theatre Screen with a huge 31-inch display at the CES 2022

KUALA LUMPUR: Even though BMW is not attending the 2022 CES in person, the German auto giant has put up a lot on display at the ongoing Las Vegas event. These comprise the BMW iX M60, flow featuring E Ink (magical exterior colour change), New My Modes (Digital Art into vehicles), as well as an in-car entertainment of the future. Let’s talk about the latter in detail.

Dubbed as BMW Theatre Screen, the all-new in-car entertainment of the company is here to offer rear occupants an entertainment experience that is on a par with a cinema.

It comprises an ultra-wide 31-inch panorama display that deploys from the roof; it will be available in 16:9, 21:9, or a 32:9 aspect ratio. The display resolution of the screen will be exceptionally high with 8000 × 2000 pixels per screen ensuring an extremely clear visual experience. It will be mated to the advanced Bowers & Wilkins Diamond Surround Sound System delivering a high-end and multifaceted sound experience.

With an aim to offer a wide variety of content to the customers all while on the road, the automaker is currently working with Amazon to fully integrate this Theatre Screen system with Fire TV. From streaming videos to listening to music and watching downloaded programs during the journey, all will be possible with Amazon Fire TV and 5G connectivity on board, says BMW.

With the My Mode settings of the BMW Theatre screen, one will be able to arrange the different vehicle functions like dimming the lights or closing sunblinds for the “one-of-a-kind immersive entertainment experience.” Occupants will also be able to tilt the screen to the ideal angle, adjust the volume via control panels positioned on the door handles, and connect headphones when needed.

Frank Weber, Member of the Board of Management of BMW AG Development: "We develop immersive, digital experiences for sheer driving pleasure. In Theatre Mode, the rear of the interior is transformed into a private cinema lounge. With the 31 inch display, 5G connectivity, 8K resolution, surround sound, and individual streaming program, an unprecedented experience is created that sets new standards for in-car entertainment."

This hi-tech BMW Theatre screen would be available in the brand’s upcoming "luxury-class models” for which a country-specific streaming offering is also underway in China.

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