BMW Malaysia’s longest-serving dealer opens a new, refurbished showroom

KUALA LUMPUR: BMW Malaysia has a brand new showroom that will be home to a wide range of cars from the brand.

Opened under the wing of Seong Hoe Premium Motors, the brand’s long-term dealer in the Malacca region, it will feature models from BMW M, BMW i range along with others. Also, cars from MINI are also part of the dealership’s profile.

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Hans de Visser, BMW Group Malaysia managing director said, “As demand for our highly-desirable premium vehicles continues to expand in tandem with our offerings across all our portfolios, it is a natural progression for us to raise the bar for one of our most important customer touchpoints –our dealerships.

“This is to ensure our esteemed customers are able to experience every step of the way for themselves the Premium Ownership Experience. We are especially pleased that Seong Hoe Premium Motors shares in this commitment, continuing to deliver world-class standard service for all our customers in Malacca, and we are confident that the newly refurbished showroom will only represent an enhancement of this experience,” he added.

BMW Malaysia’s new showroom: Key highlights

• Features an updated array of premium facilities and services
• Built-up space of over 7,000 sq ft
• Display area for 10 BMW and 3 MINI cars
• An exclusive MINI showroom on the mezzanine floor
• A range of premium customers services like BMW lifestyle, BMW Service, Original Parts & Accessorie, Fast Lane Service, Roadside Assistance, BMW Financial & Insurance Services, and Pickup & Delivery Service
• A dedicated staff of 50 members
• New Car Handover Lounge
• Isetta Bar
• RATC (reception at the car) bay
• Complimentary internet access
• BMW AC/DC charging station

BMW Malaysia’s new showroom: Key details

Address	Lot 2020, Jalan Semabok, Taman Sinn Semabok
Timing	Monday to Saturday: 8:30am to 5:30pm Sunday and Public Holidays: 10am to 3pm

Loy Suan Chiow, general manager of Seong Hoe Premium Motors said, “We owe it to the support of our loyal and strong customer base, who continue to put their trust in us for over the past four decades in delivering the Premium Ownership Experience. To date, we have successfully delivered over 400 units of vehicles annually, complemented by the highest standards in customer service.

He further added, “It is a point of pride for us here at Seong Hoe Premium Motors and one that we intend to extend to our newly enhanced dealership, allowing us to better serve our customers in Malacca and the surrounding areas. With impressive success, Seong Hoe Premium Motors is anticipating a market potential of delivering over 1,000 units of BMW and MINI vehicles within the next three years.”

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